Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Amagi, a leading cloud-based SaaS technology solutions provider for broadcast and connected TV (CTV) and Olyzon, the AI Platform for CTV Advertising that maximizes brand impact through its advanced proprietary formats, announced a technical collaboration.
In Analytics news this week…
Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM).
In Customer Experience news this week…
ResultsCX Acquires Aucera, Strengthening U.S. Presence and Expanding Key Industry Services
ResultsCX, a leading provider of Customer Experience Management (CXM) services to top global companies, including multiple Fortune 100 and FTSE 250 firms, has acquired Aucera.
Adobe Introduces AI Agents in Experience Cloud to Power Unified Customer Experiences
Adobe has unveiled new AI-driven capabilities in Adobe Experience Cloud, empowering businesses to deliver seamless, highly personalized customer experiences across every touchpoint.
In Programmatic Advertising news this week…
Brunner, a leading independent and integrated marketing agency, has announced the acquisition of Rakuten Advertising’s Performance Solutions group, including its paid search and programmatic planning and buying teams.
In CDP news this week…
Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences
Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies.
In Content Management news this week…
Optimizely Named a Leader in Content Management Systems by Leading Independent Research Firm
Optimizely, the leading digital experience platform (DXP) provider, announced it has been named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025.
In Appointment news this week…
Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, announced the appointment of Christy Marble as Chief Marketing Officer.
Article Of The Week…..
Forrester B2B Summit North America 2025: The Must-Attend Event for B2B Marketing & Sales Leaders
In the fast-evolving world of B2B marketing and sales, staying ahead means learning from the best. That’s exactly what Forrester’s B2B Summit North America 2025 offers- an unparalleled opportunity to gain cutting-edge insights, refine your strategies, and connect with the brightest minds in the industry.