Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
The Trade Desk to Launch Deal Desk for Digital Advertising Deal Performance
The Trade Desk, a global leader in advertising technology, has unveiled Deal Desk, a groundbreaking component of its Kokai platform designed to transform how advertisers manage one-to-one deals and upfront commitments with publishers.
In Customer Experience news this week…
Zoom reimagines customer experience with agentic AI
Zoom announced a significant leap forward in customer engagement with the expansion of its Zoom Customer Experience (ZCX) platform, introducing cutting-edge agentic AI technology across its next-generation contact center solutions.
In Programmatic Advertising news this week…
Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud
Cadent, the predictive advertising company, announced a major enhancement of its industry-leading capabilities by consolidating its artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud.
In Digital Tech news this week…
Amplitude AI Agents Launch Always-On Product Innovation
Amplitude, the leading digital analytics platform, introduced Amplitude AI Agents, a groundbreaking innovation poised to redefine the way companies develop and optimize digital products.
In Analytics news this week…
Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
Nielsen, a global leader in audience measurement, and Inscape, the data division of VIZIO, announced the extension of their strategic data partnership.
In CDP news this week…
Intuit Mailchimp Unveils New Suite of Tools to Unlock Customer Data
Intuit, the global financial technology leader behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced a powerful new suite of tools and integrations at Mailchimp’s flagship FWD: London event.
In Martech Analytics news this week…
Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
Basis Technologies, the leading provider of automation software for marketing and advertising, announced a major expansion of its platform with new features designed to enhance omnichannel reporting, data visualization.
In Appointment news this week…
Notified Appoints Erik Carlson as CEO
Notified, the world’s only provider of fully integrated platforms for public relations and investor relations communications, announced the appointment of Erik Carlson as Chief Executive Officer, effective immediately.
Article Of The Week….
How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Personalized marketing is no longer a competitive advantage. It is a baseline expectation. Customers want experiences that reflect their needs, interests, and behavior. They respond to brands that know who they are, not just what they buy. Delivering that level of relevance, however, requires more than campaign strategy or creative design. It begins with a strong customer data foundation.
A customer data foundation isn’t just a system or a database. It’s the framework behind how marketing teams collect, manage, and use customer insights. It brings together tools, processes, and policies. It makes sure data is accurate, connected, and easy to access. And it keeps that data ready for action.