Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Perion Network, a leader in advanced technology solving for the complexities of modern advertising, announced the launch of its Performance CTV Solution, the latest expansion of the Perion One unified platform.
In Customer Experience news this week…
iQor CXBPO Acquires JumpCrew to Expand CXBPO Capabilities
iQor CXBPO™, a global leader in customer experience business process outsourcing (BPO), announced the acquisition of JumpCrew, a premier provider of outsourced B2B sales and marketing solutions.
In Programmatic Advertising news this week…
Direct Agents Joins Forces with FreeWheel to Launch Advanced In-House Programmatic CTV Solutions
Direct Agents, a leading independent growth and performance marketing agency, has announced a strategic partnership with FreeWheel, a global technology platform serving the television advertising industry.
In Analytics news this week…
Nielsen Unveils Ad Intel CTV in Australia
Nielsen, a global leader in audience measurement, data and analytics, has announced the upcoming launch of Connected TV (CTV) insights within its Nielsen Ad Intel platform.
In CDP news this week…
Monte Carlo Launches Native Salesforce Integrations for Reliable AI-Ready Data
Monte Carlo, the leader in data and AI observability, announced the launch of a new suite of native integrations with Salesforce, enabling organizations to monitor and ensure the reliability of the data fueling their most critical business processes and AI applications.
In B2B Tech news this week…
Operative Expands Oracle Partnership to Bring AOS to Oracle Cloud
Operative, a leading provider of advertising management solutions for the world’s top media companies and a long-standing Oracle partner, announced that its AOS intelligent media management platform is now hosted on Oracle Cloud Infrastructure (OCI).
In Social Media Monitoring news this week…
Sprout Social Unveils Expansive Suite of Integrations for Social Intelligence
Sprout Social, a leading provider of cloud-based social media management solutions, announced a major product update and strategic partnerships aimed at helping brands thrive in the Social Intelligence era.
Article Of The Week….
What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
Although the phrase ‘lean marketing’, also known as agile marketing, is more commonly associated with startups, every marketing campaign has a budget, regardless of whether you’re advertising for a major corporation like Google or a neighborhood pizzeria. The 17th Annual State of Agile Report states that R&D and engineering teams are the Agile adopters with the quickest rate of growth. Compared to 2022, they now make up 48% of Agile practitioners, a 16% increase.