Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Roku Integrates with FreeWheel Streaming Hub to Strengthen CTV Partnership
FreeWheel, the leading global technology platform, and Roku, the #1 TV streaming platform, announced a major expansion of their longstanding partnership.
In Customer Experience news this week…
Qualtrics to Acquire Press Ganey Forsta for $6.75 Billion
Qualtrics, the pioneer and global leader in experience management (XM), announced it has signed a definitive agreement to acquire Press Ganey Forsta for $6.75 billion.
In Programmatic Advertising news this week…
adMarketplace, the leader in Native Search advertising, announced the launch of AMP Discover, a transformative media product built to power the next generation of consumer search within AI chat surfaces.
In Content Marketing news this week…
Semrush Enterprise Launches Site Intelligence for General Availability
Semrush, a leading online visibility management SaaS platform, announced the general availability of Semrush Enterprise Site Intelligence – a next-generation site health and monitoring solution.
In Martech Analytics news this week…
Circana Launches AI-Enhanced Marketing Foresight Solution
Circana, LLC, a leading advisor on the complexity of consumer behavior, announced the launch of its next generation Marketing Foresight® solution, the company’s global optimization and simulation platform for Marketing Mix Modeling (MMM) projects.
In Martech Automation news this week…
Attentive Launches Enhanced Features for Customer Engagement
Attentive®, the leading AI marketing platform for 1:1 personalization that is redefining how brands and people connect, announced a new suite of solutions.
In B2B Tech news this week…
Pax8 Launches Game-Changing Agent Store
Pax8, the world’s largest commerce marketplace, announced the launch of the Pax8 Agent Store, the industry’s first agentic AI platform designed to revolutionize how managed service providers (MSPs) support small and mid-sized businesses (SMBs).
In Martech Content news this week…
Zeta Global Unveils Athena, an AI Superintelligent Agent
Zeta Global, the AI Marketing Cloud, announced the launch of Athena by Zeta™, a groundbreaking superintelligent agent designed to transform how enterprises operate and grow in the era of AI-driven marketing.
In ABM news this week…
Qualified Launches Piper, AI SDR Agent for Demandbase
Qualified, the leader in agentic marketing, announced Piper for Demandbase, a powerful integration designed to help Demandbase customers convert their most coveted target accounts into pipeline more efficiently.
In B2B news this week…
Salesforce Announced Acquisition of Apromore
Salesforce announced it has signed a definitive agreement to acquire Apromore, a leading provider of process intelligence software that enables organizations to discover, simulate, and optimize business processes.
Article Of The Week….
The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made
Marketing
has always used automation to make life easier. You set it up, and it just runs. Emails get sent, chatbots answer the usual questions, and content posts show up when they are supposed to. Easy, right? But here’s the thing: it does not notice when customers start acting differently. It cannot figure out new ways to reach them on its own. That’s where autonomous AI steps in. It doesn’t just follow rules. It looks at the results, figures out what works, and tries new approaches. It can tweak little things on the fly and even suggest bigger moves without waiting for someone to sign off every single step.