Qualified, the leader in agentic marketing, announced Piper for Demandbase, a powerful integration designed to help Demandbase customers convert their most coveted target accounts into pipeline more efficiently. By combining the intelligence of Demandbase with Piper, the #1 AI SDR agent, organizations can autonomously engage accounts, accelerate conversions, and maximize their Demandbase investment.
With Piper for Demandbase, Piper acts as an AI SDR superagent, instantly engaging buying groups across a marketer’s most critical channels: the website and the email inbox. Hundreds of joint customers, including Epson America, Braze, SentinelOne, Bloomreach, and Crunchbase, are already leveraging Piper for Demandbase to supercharge their account-based efforts and drive measurable pipeline growth.
“We’re creating almost twice as many qualified opportunities this year, and Piper is a huge part of that success,” said Denisa Halandova, Marketing Operations Lead at Bloomreach.
“Piper is amazing on the front lines. Now our reps can focus on visitors from high-priority accounts,” said Hannah Jordan, Director of Digital Marketing at Demandbase.
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Key Use Cases for Piper for Demandbase
1. Engaging target accounts in real-time on your website: When an ICP buyer lands on a website, Piper combines Demandbase insights with contextual data to initiate personalized 1:1 conversations, meeting accounts in the moment to accelerate their path from interest to conversion.
2. Surfacing relevant marketing offers: Whether via email or live chat, Piper assesses ABM tier, buying stage, and topics of interest to present the most relevant content, keeping target accounts engaged throughout the funnel.
3. Discovering and qualifying net-new ICP accounts: For website visitors not yet on the target account list, Piper evaluates their fit with your ideal customer profile using Demandbase data, quickly determines qualification, and schedules meetings to unlock hidden pipeline.
4. Delivering seamless omnichannel ad experiences: When a buyer from a target account interacts with an ad campaign, Piper greets them personally on the website, connecting advertising efforts directly to account-based engagement.
5. Keeping account owners informed of changes: Using Slack integration, Piper collaborates with account owners to share notable account activities and recommend the next best actions, ensuring cohesive and effective ABM campaigns.
With Piper for Demandbase, organizations can automate high-impact SDR tasks while empowering reps to focus on high-priority accounts, ultimately driving faster pipeline growth and stronger ROI from their account-based marketing initiatives.