Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Smartly has announced a strategic integration with Amazon’s Demand Side Platform (DSP), which allows advertisers to take their AI-driven video campaigns from Smartly onto Amazon’s premium connected TV (CTV) inventory.
In Customer Experience news this week…
Zoom Unveils Virtual Agent 3.0 to Deliver True End-to-End Customer Resolution
Zoom Communications has launched Zoom Virtual Agent 3.0 (ZVA), a next-generation AI-powered automation platform designed to transform customer service by moving beyond simple chatbot interactions to genuine end-to-end resolution of complex service issues across voice and chat channels.
In CDP news this week…
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity, announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, including the transition to cloud and product-led growth.
In Content Management news this week…
Siteimprove announced the addition of Chief Marketing Officer Jen Jones to its c-suite. In this role, Jones will align brand, demand generation, product marketing, and customer engagement to accelerate revenue expansion and strengthen Siteimprove’s market leadership.
In Analytics news this week…
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks, the leader in Smart Marketing solutions, announced two new marketing campaign connectors, AudioGO and Instacart Ads. These additions expand the TapClicks AI-powered marketing intelligence platform, enabling agencies, media companies, and brands to unify audio and retail media performance within a single source of truth for optimization, reporting, and ROI measurement.
In Programmatic Advertising news this week…
Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution
Orange 142, LLC, a division of Direct Digital Holdings announced the launch of Ignition+, a unified, AI-powered programmatic platform that maximizes investments, improves transparency, and boosts performance.
In Digital Tech news this week…
Wix, a leading global platform for creating, managing and growing a complete digital presence, announced a collaboration with OpenAI to launch the Wix app in ChatGPT.
Article Of The Week….
AI Content Marketing in 2026: How Intelligent Automation Is Redefining Brand Storytelling and Performance
Something quiet but important happened over the last two years. Content creation and content strategy stopped being the same job.
Machines now handle the production layer. Humans handle the thinking.
The central shift of 2026 AI content marketing systems, which emerged after 2023, marks their main development point. AI tools create blog drafts and advertising variations and video scripts and social media posts within seconds. Marketers pause to contemplate a new inquiry. Our communication needs to address three elements which include identification of our audience and explanation of our message importance.