Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
ZetaDisplay and ENRA Technologies Join Forces to Advance Digital Signage
ZetaDisplay, a leading European provider of digital signage solutions, has announced a strategic partnership with ENRA Technologies, one of South Africa’s fastest-growing IT and AV solutions companies.
In Programmatic Advertising news this week…
Monetate Acquires SiteSpect to Expand AI Personalization at Scale
Monetate, the leading AI-driven personalization platform, announced its acquisition of SiteSpect, a recognized leader in A/B testing and experimentation.
In Customer Experience news this week…
Syniverse Integrates with Ping Identity to Enhance Customer Experience
Syniverse, the world’s most connected company®, has announced a strategic partnership with Ping Identity, a global leader in digital identity security.
In Cloud Platform news this week…
Domo Deepens Collaboration with Snowflake to Accelerate AI-Driven Analytics
Domo, a leader in AI-powered data experiences and Data Products, announced an expanded partnership with Snowflake, the AI Data Cloud company, to launch a suite of integrated applications on the Snowflake Marketplace.
In Social Media Monitoring news this week…
DoubleVerify Unveils DV Authentic Attention Measurement for Social with Snap
DoubleVerify, the leading software platform for media quality verification, ad performance optimization, and campaign outcome measurement, announced the launch of DV Authentic Attention for Social-a powerful new solution debuting with Snapchat.
In Content Marketing news this week…
PR Newswire Broadens Singapore Presence via SPH Media Alliance
PR Newswire, a global leader in news distribution and media monitoring, has announced a strategic partnership with SPH Media, aimed at significantly enhancing the visibility of client press releases across Singapore.
In Digital Tech news this week…
Opera brings built-in translation and animated cursors to Opera GX in latest update
Opera, the Norway-based innovator in browser technology, is enhancing the way users experience the web with the launch of Opera Translate, a secure, built-in translation tool now available in its flagship desktop browsers, Opera One and Opera GX.
Article Of The Week….
When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
Content marketing has emerged as a key tactic in all business playbooks. Creating blogs and articles is no longer the only aspect of content marketing. There’s so much more to it. Videos, podcasts, emails, and social media posts are just a few examples of the diverse creative content that is included. The goal is to establish an emotional connection with them. You’re also imparting knowledge and fostering a sense of familiarity with your brand.
Content marketing is an essential component of any plan, regardless of whether you are leading your own business or competing in the corporate rat race. According to a startling statistic, 70% of B2C and 73% of B2B marketers incorporate content marketing into their entire marketing strategy.