CMOFirst’s Weekly Roundup: Recent News From Equativ & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution

Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced identity resolution, announced their intention to partner to deliver attribution for automotive advertisers across multiscreen TV, aiming to begin Q2.

In Analytics news this week…

Glassbox Partners with Liquid PC to Expand Global Distribution of Digital Experience Analytics Solutions

Glassbox, the premier provider of AI-fueled customer intelligence solutions, announced a strategic partnership with Liquid PC, a leading distributor of advanced technology offerings.

In Customer Experience news this week…

Broadvoice Launches New Global Partner Program

Broadvoice, a leading global customer experience technology provider, announced the launch of its 2025 CX World Tour, designed to introduce partners, distributors and end-users to its new Global Partner Program and award-winning AI-powered CCaaS platform, GoContact.

ChurnZero launches new superpower for customer teams with Engagement AI

ChurnZero, the AI platform and partner for customer growth, has launched Engagement AI, a transformative capability empowering customer teams to understand and manage the dynamics of customer relationships at scale.

In Programmatic Advertising news this week…

Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scaled supply.

In B2B news this week…

pharosIQ Enhances Advanced AI Technology, Setting New Standards in Precision Intent-Driven B2B Targeting

pharosIQ, a leader in B2B marketing intelligence and lead generation solutions, unveiled advanced AI enhancements to its intent data and prioritization technology.

In Email Marketing news this week…

Stensul and Movable Ink Deepen Product Integration to Accelerate Email Campaign Creation

Stensul, the Email Creation Platform, announced an expanded partnership with Movable Ink, the AI-powered personalized content platform.

In Sales Enablement news this week…

Sinclair Launches AMP Sales & Marketing Solutions and AMP Media

Sinclair Broadcast Group announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming.