Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Brownstein Group Unveils Reimagined Advertising Agency: Born and Raised
Brownstein Group announced the launch of Born and Raised, the reimagined identity for its advertising agency and the latest expression of the company’s “house of brands” strategy.
In Customer Experience news this week…
Tealium Unveils New AI Innovations to Accelerate Real-Time Customer Engagement
Tealium, the leading customer data platform provider, has announced a new suite of AI-powered features designed to help organizations enhance real-time engagement and deepen customer understanding.
In CDP news this week…
AWS and Zeta Global Join Forces to Transform Digital Marketing with AI-Powered Intelligence
Amazon Web Services (AWS) and Zeta Global are joining forces to change digital marketing. Their partnership combines Zeta’s Marketing Platform with AWS’s top cloud tech and AI tools.
In Content Marketing news this week…
Semrush Launches Semrush One, Empowering Marketers to Win Every Search in the AI Era
Semrush , the leading SaaS platform for online visibility management, announced the launch of Semrush One.
In Programmatic Advertising news this week…
MiQ Appoints Jordan Bitterman as Global Chief Marketing Officer
Global programmatic media partner MiQ announced the appointment of Jordan Bitterman as Global Chief Marketing Officer.
In Content Management news this week…
Adobe and Google Cloud Strengthen Partnership to Shape the Future of Creative AI
Adobe and Google Cloud have unveiled a broadened strategic alliance that will reshape the future of creative intelligence.
In Social Media Platform news this week…
ZEPIC Becomes the First AI Platform to Turn Every Instagram Interaction Into a Revenue Win
ZEPIC announced the launch of Instagram Automation, becoming the first platform to bring AI-led automation, omnichannel experiences, and a unified 360° view of customer data to Instagram.
Article Of The Week….
CTV Market Expansion 2025: How PubMatic and MNTN Are Redefining Ad Performance
Connected TV advertising has stealthily seized the living room, becoming the primary screen for today’s people how to actually watch content. However, the issue that marketers have been facing is the very reason for that growth. Buying CTV ads still feels clunky, expensive, and nowhere near as accountable as running a campaign on digital. It’s reach without performance, and that gap has kept many advertisers at arm’s length.