Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
oOh!media Brings 9News Headlines to Life Across National Large Format Digital Billboard Network
oOh!media has entered into a multi-year strategic partnership with Nine to deliver real-time, customized 9News content across oOh!’s extensive large format digital Out of Home (OOH) network.
In Analytics news this week…
Quantum Metric, the customer-centric digital analytics platform, has officially announced its Spring 2025 Product Launch, unveiling a suite of AI-powered advancements and platform enhancements designed to eliminate the complexities traditionally associated with digital analytics.
In Customer Experience news this week…
TextUs Enhances SMS Keywords to Boost Customer Engagement and Drive Meaningful Conversations
TextUs, a leader in SMS engagement, unveils new capabilities to enhance SMS keyword interactions, empowering businesses to capture interest and drive higher engagement through dynamic, multi-step keyword flows.
In Programmatic Advertising news this week…
Western Union Media Network Partners with Magnite to Accelerate Advertising Growth
Magnite, the world’s largest independent sell-side advertising platform, announced a strategic partnership with Western Union to support the expansion of its newly launched Media Network business.
In CRM news this week…
HubSpot, the customer platform for scaling businesses, has announced its intent to acquire Dashworks, an AI-powered workplace search assistant.
In Interactive Content news this week…
TransPerfect Expands Media Capabilities with Acquisition of MPC and The Mill Studios
TransPerfect, the world’s largest provider of language and AI solutions for global enterprises, announced the acquisition of two prominent France-based creative studios from the Technicolor Group: MPC and The Mill.
In Email Marketing news this week…
EasyDMARC, a leading provider of cloud-native email security and deliverability solutions, has announced a strategic partnership with HiCamp Partners, a prominent New York-based email marketing agency.
In Appointment news this week…
Contentful Appoints Karl Rumelhart as Chief Product Officer
Contentful, a leading content platform trusted by more than 4,200 customers, announced the appointment of Karl Rumelhart as Chief Product Officer (CPO).
Article Of The Week…..
How Generative AI Is Redefining Customer Engagement in the Era of Hyper-Personalization?
Today, consumers want relevant experiences at every interaction. So, the push for hyper-personalized service has become a key way to stand out from the competition. Marketing leaders, like CMOs, VPs of Marketing, and heads of strategy, face a challenge. Customers want personal attention, but they dislike intrusive or off-key messages. Generative AI is changing how brands connect, talk, and convert in real time. This is more than just powerful automation. It’s a big change in how businesses see and predict what people need.