Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Seedtag Launches AI Intention Models to Unlock Real-Time User Intent
Seedtag has announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data.
In Analytics news this week…
Kinetiq and DAIVID Partner to Revolutionize TV Advertising Performance with AI-Driven Insights
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, announced a strategic partnership with DAIVID, a leader in AI-driven creative measurement.
In Customer Experience news this week…
8×8 JourneyIQ Empowers Businesses to Evaluate and Manage Customer Interactions from Start to Finish and Eliminate Blind Spots Across the Entire Customer Journey
Glia announced Glia Virtual Assistant (GVA) Learning 360, a first-of-its-kind AI solution that learns how a contact center’s best agents would respond to a customer request.
CleverTap & Infobip partner to enhance omnichannel RCS messaging
CleverTap, the all-in-one customer engagement platform, announced the introduction of Rich Communication Services (RCS) messaging through its partnership with Infobip, a global leader in cloud communications.
In Programmatic Advertising news this week…
AI Digital Unveils Elevate: Transforming Digital Marketing with AI-Powered Insights
AI Digital, has launched Elevate, an advanced AI-powered marketing intelligence platform designed to revolutionize how brands and agencies plan, optimize, and measure their digital campaigns.
In CDP news this week…
Blueshift Adds Intelligent Agents to Its Customer AI Suite
Blueshift announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with automated AI decisioning.
In Content Management news this week…
Hyland Enhances Content Innovation Cloud with Advanced AI Capabilities to Unlock Unstructured Data
Hyland, a leader in unified content, process, and application intelligence solutions and the pioneer of the Content Innovation Cloud™, has announced significant AI-powered enhancements across its platform.
In Appointment news this week…
Yahoo Names Josh Line As Chief Marketing Officer
Yahoo announced the appointment of Josh Line as CMO to lead the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives.