Comscore, a global authority in consumer behavior measurement and analytics, unveiled a powerful addition to its comprehensive reporting suite: consumer usage data for AI tools. This expanded dataset captures traffic insights across 117 artificial intelligence tools and features, spanning nine categories and encompassing both PC and mobile usage.
With AI adoption accelerating across industries, this new capability equips advertisers, agencies, and brands with the intelligence needed to understand how consumers are engaging with both fully AI-driven platforms-such as ChatGPT and Microsoft Copilot-and popular applications that incorporate AI functionality, like Canva.
By delivering real-world usage metrics, Comscore is providing stakeholders with actionable insights that reveal the growing role AI tools play in shaping digital consumer behavior.
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“Our clients are looking for clarity as they navigate the explosive growth of AI,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behavior is impacting the entire digital ecosystem. As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers, and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.”
As part of Comscore’s broader mission to empower smarter decision-making through data, the AI tool usage reporting will support clients in refining their audience strategies, optimizing content development, and allocating advertising resources more effectively in an AI-influenced digital economy.