Contentstack, a disruptor in digital experiences, has introduced Contentstack EDGE—the world’s first adaptive digital experience platform (DXP) designed for the AI-driven era. This next-generation DXP integrates Contentstack’s headless CMS with its newly acquired real-time customer data platform (CDP), along with personalization, automation, AI, and front-end hosting capabilities. The result is a platform that enables brands to create adaptive experiences that respond instantly to customer interactions while maintaining brand authenticity through AI and data-driven decision-making.
Transforming Digital Experiences with Adaptive Technology
Following its acquisition of real-time CDP pioneer Lytics earlier this year, Contentstack is redefining the industry by moving away from outdated, monolithic DXPs. Built on a composable architecture, Contentstack EDGE combines a pioneering headless CMS with real-time customer data insights, providing a streamlined, user-friendly solution. The platform is backed by Contentstack’s Care Without Compromise support program and its No-Fail AI Guarantee, ensuring brands can confidently execute their digital strategies without disruption.
Meeting the Demand for Adaptive Experiences
“We’re in a new era of marketing when simply having a digital presence isn’t enough to drive consumers to opt-in to the brand experience,” said Gurdeep Dhillon, Chief Marketing Officer of Contentstack. “Brands need adaptive experiences that create a dynamic, always-relevant, always-personal connection with their audiences. Contentstack EDGE is the platform to give brands the experience edge they need.”
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Key Features of Contentstack EDGE:
- AI-Powered – Utilizes brand-aware generative AI and automated workflows to create, manage, and distribute intelligent content at scale with precision.
- Data-Driven – Leverages real-time, first-party customer data to deliver personalized messaging at the right time, in the right channel, every time.
- Personalized – Incorporates content analytics, journey mapping, and predictive modeling to craft highly responsive experiences tailored to individual users.
Driving the Future of Customer Engagement
“It’s not enough to publish content today — you need data and the right timing to make it truly valuable to the person receiving it,” said Bill Mitchell, Senior Director of Web Strategy and Technology at MongoDB. “Big suites promise to help brands stay relevant, but they struggle with execution. That’s why we’ve trusted Contentstack for years. They don’t just have the vision — they deliver on it, and that gives us a real edge.”