Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of The ABM Certification – Essentials, a new training program designed to equip today’s B2B marketing teams and agencies with the expertise to execute data-driven, multi-channel ABM strategies with ease. The interactive course is designed to empower B2B marketers across all experience levels to more effectively identify and prioritize high-value accounts, drive higher engagement through personalization with buying groups, and deliver best-in-class experiences that drive superior pipeline and revenue impact across the organization.
According to a recent survey of 300+ marketing and advertising leaders conducted by the Harris Poll on behalf of Madison Logic, nearly 70% are actively seeking new ways to drive revenue against a backdrop of an increasingly sophisticated digital advertising environment. Madison Logic’s new platform-agnostic ABM Certification addresses this need and goes beyond the basics to provide a deeper understanding of marketing fundamentals that drive better long-term outcomes.
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Participants will learn:
- Data-Driven ABM: How to use intent data to segment target accounts more effectively and deliver personalized campaigns to drive engagement.
- Multi-Channel Execution: How to unify channels like Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) for maximum impact with an integrated approach to ABM (and integrating emerging channels such as podcasts, webinars, and events in future course updates as the landscape continues to evolve).
- Performance Measurement: The key data that enables stronger alignment with sales teams and the metrics to effectively measure ROI.
“With the challenge of engaging prospects becoming increasingly more difficult, marketers need to take advantage of most recent learnings and the latest tools to remain competitive,” said Keith Turco, CEO of Madison Logic. “Our new certification program equips today’s marketing leaders with the knowledge to adapt, execute, and ultimately advocate for more holistic—and perhaps experimental—campaigns to gain learnings and ultimately optimize to drive better results.”
SOURCE: Madison Logic