Cvent Strengthens AI-Driven Event Marketing with Strategic Acquisition of Goldcast

Cvent Strengthens AI-Driven Event Marketing with Strategic Acquisition of Goldcast

Cvent, a leader in meetings and hospitality tech, has acquired Goldcast. Goldcast is a fast-growing video platform for B2B webinars and virtual events. This acquisition boosts Cvent’s AI-driven event marketing. Now, customers can transform live events into scalable content that generates revenue.

Now, Cvent combines its enterprise-grade scale with Goldcast’s AI-driven video tech. Marketing teams can quickly turn live event highlights into polished video clips, summaries, and recaps. Integrating Goldcast with Cvent gives customers a full event and content marketing solution. This extends event value beyond the live experience and supports measurable business results.

Marketers need to make the most of every webinar and event. As buyer journeys move online, the pressure is on. The Cvent and Goldcast partnership helps tackle this by automating content creation and distribution. Teams can host events and webinars. They can share the content on websites, through email campaigns, on social media, and in sales workflows.

Cvent has nearly 30,000 customers and strong connections with big companies. So, it can help Goldcast grow faster. Goldcast is already recognized as one of North America’s fastest-growing tech firms. It made Deloitte’s 2025 Technology Fast 500. This shows its strong platform and growing market presence.

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Key Benefits of the Acquisition

Streamline marketing tech by unifying event management, engagement analytics, and AI video creation.

  • Host webinars and events. Then, turn them into valuable video assets for multiple channels.
  • Automate clips, summaries, and captions. Turn live moments into usable content in minutes.
  • Turn every event into a reusable video library for ongoing social and sales campaigns

Combine Cvent’s rich event data with Goldcast’s video engagement insights for deeper visibility into buyer intent

“By combining Cvent’s trusted enterprise platform with Goldcast’s AI-powered video innovation, we’re creating a future-ready solution for marketers,” said Palash Soni, CEO & Co-Founder of Goldcast, “Together we’ll put same-day, on-brand video in more marketers’ hands — so they can publish, personalize, and enable sales faster, and keep winning the mindshare of their audiences.”

“Cvent’s broad customer base, which includes the majority of the Fortune 100 companies and spans global corporations to associations, higher education and nonprofits, gives us an incredible foundation to accelerate innovation,” Soni added. “As marketers face a video-first future, we’re building tools that turn every event into a content engine so brands can amplify their reach and personalize at scale.”

“This acquisition reflects our strong belief in the power of AI-driven video and the role it will play in the future of event marketing,” said Reggie Aggarwal, CEO and Founder of Cvent. “AI is transforming how content is produced, but it hasn’t changed what audiences value most—authentic moments and experiences. Events deliver that trust at scale, and with Cvent and Goldcast together, teams can move faster and keep their audiences engaged at every step of the customer journey.”

Cvent and Goldcast are raising the bar for AI-powered event marketing. They help organizations transform every event into a powerful content engine. This boosts engagement, builds pipelines, and enhances long-term brand value.