Tealium, the leader in intelligent real-time data streaming, has announced a strategic partnership with Databricks, the data and AI company, aimed at transforming how businesses activate customer data through AI-driven marketing solutions.
As part of this collaboration, Tealium’s platform is now Built on Databricks, integrating real-time data collection and activation directly with Databricks’ unified data and AI infrastructure. This integration enables marketing teams to seamlessly unify and operationalize customer data to deliver scalable, personalized, and privacy-compliant experiences.
“We’re proud to join the Built on Databricks community and deepen our collaboration to support the world’s leading enterprises,” said Matthew Gray, Senior Vice President, Global Partnerships and Alliances at Tealium. “By building on Databricks’ platform, Tealium remains focused on delivering leading real-time customer data solutions trusted by highly regulated industries for secure, scalable, and privacy-first experiences. Our partnership ensures customers continue to benefit from cutting-edge innovation, real-time insights, and the highest standards of compliance and performance.”
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The integration unlocks new capabilities for marketers, enabling greater flexibility in leveraging both real-time and historical data to enhance campaign performance and customer engagement. By bridging Tealium’s real-time streaming data with Databricks’ robust analytics and AI capabilities, brands can power a new era of intelligent customer interaction.
Key benefits of the partnership include:
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Real-time data activation to support hyper-personalized customer journeys
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Advanced audience segmentation using machine learning models
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Unified customer profiles across digital and offline touchpoints
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Enterprise-grade, privacy-first data collection and governance
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Faster, AI-enabled insights to guide marketing strategies
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Scalable infrastructure for high-volume customer interactions
“We’re excited to partner with Tealium to empower marketers with real-time, AI-driven insights that drive truly personalized customer experiences,” said Dan Morris, GTM Leader, Marketing Solutions at Databricks. “By combining Tealium’s industry-leading data streaming capabilities with the Databricks Data Intelligence Platform, brands can unify and activate customer data securely and at scale-accelerating time-to-insight while ensuring privacy and compliance. Together, we’re helping businesses unlock the full potential of their data to deliver smarter, more agile marketing in today’s dynamic digital landscape.”