Dun & Bradstreet, a global leader in business decisioning data and analytics, has introduced D&B ID Graph Plus, a powerful identity solution that bridges business data with consumer insights to enable personalized omnichannel marketing campaigns at scale.
By combining trusted B2B and B2C data with digital signals, D&B ID Graph Plus empowers marketing teams to create impactful campaigns, expand addressable audiences, and improve identity resolution capabilities.
D&B ID Graph Plus leverages validated B2B2C identifiers linked to the Dun & Bradstreet D-U-N-S® Number, ensuring precise business data linkage and identity compliance. With over 50,000 data attributes—including intent, interest, demographics, and lifestyle insights—D&B ID Graph Plus offers marketing teams extensive visibility into both business and consumer profiles.
This comprehensive data coverage includes:
- 136 million B2B professional contacts
- 250 million consumer contacts
- 83 million B2B2C contacts with links between professional and consumer personas
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“D&B ID Graph Plus provides a significant leap forward in personalizing the buyer journey with precise audience targeting that maximizes campaign reach and effectiveness,” said Eric Kider, General Manager of Sales & Marketing Solutions at Dun & Bradstreet. “By integrating enriched customer insights, we’re helping businesses better understand customer behaviors and market dynamics.”
D&B ID Graph Plus equips businesses with an Ideal Person Profile (IPP), ensuring consistent, scalable marketing campaigns that engage audiences with precision. Key features include:
- B2C and C2B Connectivity: Links consumer profiles to business entities, combining behavioral and demographic intelligence to reveal consumer affinities, interests, and intent.
- Persistent Key at the Person-Level: Tracks and retains identities across offline and digital channels, using hashed emails (HEMs), mobile advertising IDs (MAIDs), and postal data.
- Business Persistent Key: Leverages the D-U-N-S® Number to validate and connect businesses throughout their lifecycle.
“We leverage D&B ID Graph Plus to provide reliable and actionable data, empowering our customers to reach their ideal audiences with personalized, scalable marketing campaigns,” said Ed King, co-founder and CEO at Openprise. “The seamless integration of first-party data with Dun & Bradstreet’s intelligence helps our customers target audiences more accurately and drive impactful marketing outcomes.”