Environics Analytics (EA) is thrilled to announce an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer Packaged Goods organizations, or CPGs) collect valuable data at every step of the consumer journey. EA and Caddle have worked together previously to leverage Caddle’s PRIZM® segment-based panel surveys to inform several of EA’s data products.
Under the terms of this expanded partnership, EA will add Caddle data – including transaction-level detail through uploaded receipts – to its suite of data collaboration services, helping brands make better decisions, faster. Adding Caddle’s capabilities and panel data to EA’s solutions expands the options available to clients for quick, cost-effective insights.
EA’s Data Collaboration Services are powered by the EAVault clean room and enhanced with LiveRamp technology. Using technology that is fully interoperable across cloud providers, governed by EA’s stringent privacy and governance processes, and available as a managed or self-serve option, EA’s Data Collaboration Services help brands optimize their media spend through better consumer insights, audience targeting, campaign activation and cross-media measurement.
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“The addition of Caddle’s receipt-based data and the speed with which they are able to respond to brands’ needs are excellent additions to EA’s existing data collaboration services in Canada,” says Jan Kestle, President of Environics Analytics. “They have been a fantastic partner to-date, and they continue to help us move the needle when it comes to campaign and media optimization for clients.”
SOURCE: GlobeNewswire