Environics Analytics, announced an expanded collaboration with NIQ, a global leader in consumer intelligence. The new agreement adds three powerful tools to EA’s marketing analytics platform: NIQ Precision Areas, Geo Audience, and Geo Lift.
Connected to EA solutions, CPG brands and retailers now have unmatched capabilities to plan smarter, target better, and measure what matters right down to the neighbourhood and FSA level.
Precision Areas delivers a hyperlocal view of retail performance linked to consumer demand across 360 Canadian markets, with weekly data spanning two years. Marketers can drill down from Total Store to Department, Category and Brand. Integrated with EA’s data and tools, Precision Areas allows companies to identify markets and stores with untapped sales potential to align distribution, pricing, promotion, and shelf strategies to local demand and measure the impact of these efforts.
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Geo Audience helps advertisers prioritize FSAs based on estimated sales by category, brand or sub-brand measured against consumer demand making media targeting more responsive and relevant.
Geo Lift closes the loop, measuring estimated sales impact at the FSA level after campaigns run, so teams can optimize with confidence.
“Marketers want to connect audience planning with real outcomes-and do it locally,” said Jan Kestle, President of Environics Analytics. “By combining NIQ’s retail intelligence with EA’s data, collaboration hub and outcomes measurement, we’re giving teams a single playbook to find growth, target precisely, and prove what worked.”
SOURCE: GlobeNewswire