FADEL, innovator of brand compliance and rights management software, announced the rollout of its new Adobe Experience Manager (AEM) Cloud Service connector for Brand Vision – Rights Cloud. The connector allows AEM Cloud Service users to extend Adobe’s digital asset management (DAM) capabilities to include digital rights management (DRM), content tracking, and brand compliance. Adobe DAM, Marketing, and Creative users alike gain reassurance that their content is in compliance during planning, production, and post-distribution stages.
Adobe is a long-time partner of FADEL and we have been working together for years to deliver enhanced capabilities that empower marketing teams to bring campaigns to market faster with real-time rights clearance,” explained Gregg Guest, FADEL’s VP of Product Management – Cloud Solutions. “As more and more customers transition to the secure, scalable, and accessible foundation of AEM Cloud Service, FADEL is pleased to provide an extension that supports brand compliance.”
Leading brands have been using FADEL Rights Cloud Connector for Adobe Experience Manager for years to confidently deliver assets across multiple channels. As more and more customers move to AEM as a Cloud Service, it was important to provide customers with continued DAM + DRM capabilities. The cloud transition allows customers to take advantage of new features and functionality as they are developed and rolled out.
Using the AEM Cloud Service Connector, DAM users are able to:
- Capture rights in AEM by entering them on asset details or attaching assets to talent agreements.
- Clear usage rights of AEM assets based on distribution criteria such as channel, market, and timeframe to find out immediately if the asset is available for use, not available, or available with exceptions.
- Check rights in AEM at any time with an at-a-glance, real-time view that shows available rights for an asset based on an analysis of agreements and rights associated with the asset.
- Search for assets in AEM by filtering search results based on available rights including channel and market.
In addition, using the CI HUB Connector, creative teams can easily and quickly check usage rights of assets from AEM, Adobe Stock, and other data sources against contract terms with at-a-glance dashboarding directly within creative tools such as Adobe Creative Cloud and Figma.
By integrating digital rights management into the Adobe martech stack and workflows, brands are able to safeguard themselves from non-compliant content, maximize content reuse, and speed content production.
SOURCE: PRWeb