Nielsen, a global authority in audience measurement, data, and analytics, announced a multi-year renewal agreement with FOX Television Stations to continue delivering Local TV measurement across 18 of FOX’s owned and operated markets. The expanded agreement also includes Nielsen Scarborough, providing actionable insights that link media consumption to local consumer behaviors, as well as audience measurement for all 17 of FOX’s Local CTV apps.
As part of the enhanced collaboration, FOX Television Stations has also chosen Nielsen to power its Local Advanced Audiences solution. This innovative offering leverages Nielsen’s Big Data + Panel methodology, enriched with consumer and behavioral audience segments, enabling FOX to effectively monetize premium audiences beyond traditional age and gender metrics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
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This agreement further cements the long-standing partnership between the two companies, extending beyond traditional TV to include cross-platform measurement and advanced analytics.
“Our long-standing partnership with FOX Television Stations is among our most valued. The expansion of our partnership to capture incremental streaming audiences and activate our new Local Advanced Audiences solution, demonstrates Nielsen’s commitment to the Local TV industry,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “This agreement highlights FOX’s dedication to leading the charge in Advanced Audiences and comprehensive measurement across all platforms. We look forward to supporting their continued success in the years to come.”