Glassbox, a leading provider of digital experience analytics for web and mobile applications, announces the appointment of Michelle Suzuki as its new Chief Marketing Officer (CMO). Suzuki boasts more than 25 years of experience scaling and transforming high-growth companies globally, bringing a wealth of expertise in data-centric growth marketing to her new role at Glassbox.
With a focus on leveraging cutting-edge technology and advanced data analytics capabilities, Suzuki will drive new growth opportunities for Glassbox, mirroring the company’s mission to empower organizations to deliver superior digital customer experiences. Additionally, Suzuki will spearhead initiatives to continue bringing Autonomous CX solutions to the market. These solutions will empower organizations to streamline and automate customer interactions across various touchpoints, delivering seamless and personalized experiences at scale. Through Suzuki’s strategic leadership, Glassbox is poised to emerge as a leader in AI-fueled customer intelligence, providing businesses with the data, tools and insights they need to stay ahead in today’s competitive landscape.
“We are thrilled to welcome Michelle to the Glassbox team as our new Chief Marketing Officer,” said Glassbox CEO Yaron Morgenstern. “Michelle’s extensive experience in global strategic marketing, coupled with her passion for innovation and commitment to driving exceptional customer experiences, make her the ideal leader to spearhead our marketing efforts as we continue to grow and expand our footprint in the digital analytics space.”
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Most recently, Suzuki led marketing at Instructure, where she was instrumental in transforming international regions into rapid-growth SaaS businesses amidst a $2 billion private-equity acquisition in 2019. Suzuki has a proven track record of building scalable and agile international marketing teams, optimizing demand generation engines, and driving significant growth across sales development, customer marketing, paid channels, field marketing, and regional communications programs. Under her guidance, Instructure achieved a successful $3 billion IPO in 2021 and maintained impressive year-over-year revenue growth and profitability.
“It’s an exciting time to join the Glassbox team, as the company enables some of the smartest digital brands to boost their brand loyalty and revenue by delivering exceptional digital customer experiences,” said Michelle Suzuki, CMO at Glassbox. “With a groundbreaking data-driven strategy, Glassbox has mastered the art of transforming customer journey data into proactive decisions, harnessing the power of advanced AI and analytics to craft self-optimizing solutions. By optimizing web and app experiences and reducing pain points for digital leaders and product/UX teams, Glassbox is reshaping the future of customer experiences. I am thrilled to contribute to Glassbox’s journey and explore new avenues for growth as we continue to pioneer AI-fueled solutions in the market.”
Beyond her professional achievements, Michelle is a passionate advocate for diversity, equity, and inclusion, as well as equal access to quality education. She proudly served as the executive sponsor for Instructure’s Diversity, Inclusion and Belonging (DIB) and Corporate Social Responsibility committees, and she holds positions on several advisory boards, including the Utah state Advisory Committee for the U.S. Commission on Civil Rights and the Digital Marketing & Analytics Advisory Committee for Mountainland Technical College.
Recognized with numerous awards for her contributions to the industry, Michelle has been named among the Top 15 Most Influential Women in B2B Marketing, Drift’s Top 25 Women in B2B Marketing, and Utah Business Magazine’s Sales & Marketer of the Year. Her dedication and leadership have also earned her accolades such as Marketer of the Year from the Utah Marketing Association.
SOURCE: BusinessWire