Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of Globant GUT, the first creative Network reinvented by tech. The new Network aligns Globant’s previously acquired agencies Habitant, Ad_bid, KTBO, and Vertic with GUT, award-winning global creative agency who became part of the Globant family last November. This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation.
Globant GUT will be led by Wanda Weigert, Globant’s Chief Brand Officer, together with an incredible team of agency founders: Gastón Bigio and Anselmo Ramos, founders of GUT; Pepe Chamorro and Fernando Martínez-Corbalán, founders of Habitant; Sebastian Jespersen and Mads Petersen, founders of Vertic; Jaime López and Jorge Camargo, founders of Ad_Bid; and Armando Ortigosa, founder of KTBO.
Globant GUT Network will comprise 8 Studios, specialized teams of professionals that operate as centers of excellence, innovating and delivering top-notch solutions within specific capabilities:
- Marketing Strategy Studio
- Advertising Studio (operated under the GUT brand)
- Full-funnel Media Studio
- Content Studio
- Marketing Technology Studio
- Design Studio
- Product Studio
- Commerce Studio
GUT was acquired by Globant in November of 2023 following a record-breaking year for the agency, which was named Cannes Lions Independent Network of the Year after winning 35 Lions, including 3 Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its Network. Additionally, Adweek named GUT Breakthrough Agency of the Year and GUT Buenos Aires the International Agency of the Year. Earlier this year, GUT was named one of Fast Company’s Most Innovative Companies in Marketing and Advertising. GUT has eight offices across America and Europe, over 80 top clients, and plans to expand its footprint even further before the end of this year.
Besides taking a key role in the new Network leading the Advertising Studio, GUT will continue to operate freely as it does today with Gastón Bigio and Anselmo Ramos leading the agency along with its Global CEO Andrea Diquez.
Both Globant and GUT are ranked among the top ten global organizations in their respective industries: Globant is the 5th strongest IT brand globally according to the latest Brand Finance report, and GUT was the most creative independent advertising network in the world according to Cannes 2023 Report – together they are a powerful global creative tech company primed for even greater growth. Fortune also included Globant on its latest list of “100 Fastest-Growing Companies,” ranked first among peers in the Information Technology Services category, and recognized for its revenue, profit, and stock return over the last three years.
SOURCE: PRNewsWire