GRIN, the world’s leading creator management platform, announced the launch of Activations Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance. Powered by billions of data points from over a decade of GRIN’s customer performance history, Activations Benchmarking helps brands better understand which areas of their influencer marketing program to prioritize by surfacing key performance metrics, custom recommendations, and their progress against similar brands. This is not a one-size-fits-all tool. GRIN tailors each benchmark to a brand’s unique needs by considering campaign length, desired goals, company size and more.
Activations Benchmarking arrives as more brands embrace influencer marketing, but still have uncertainty around how to reach their campaign goals. In fact, 47% of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges. In just the past 5 years alone, GRIN has pulled benchmarking data from over 84,000 activations spanning various industries and brand sizes, which have collectively generated 786 billion impressions, 12 million content assets and $847 million in conversion revenue. With this proprietary data as a roadmap, Activations Benchmarking gives brands real-time insight into how their campaign-specific goals are progressing and shares precisely what they need to focus on to move the needle.
“GRIN’s vision is to democratize influencer marketing expertise and support every customer, regardless of their size and program maturity, on their path to success,” said Brandon Brown, CEO at GRIN, whose customers include Uber, Macy’s and SKIMS. “Benchmarking is the first of many solutions aimed at providing data-backed recommendations to customers to help run their programs more effectively and efficiently.”
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Notable features include:
- Recommended key performance indicators (KPIs)
- Activations Benchmarking automatically provides brands with the most impactful KPIs so the next step toward reaching their overall goal is always crystal clear.
- Real-time performance/progress tracking:
- Activations Benchmarking tracks campaign metrics in real-time, helping users pinpoint performance gaps and monitor progress toward big-picture goals.
- Brand comparisons:
- Activations Benchmarking allows brands to monitor the effectiveness of their current strategy by comparing their progress to historical customer data from similar brands — ensuring they’re on the right track to outshine others in their segment.
SOURCE: BusinessWire