Integral Ad Science, a global leader in media measurement and optimization, announced an exclusive, first-to-market partnership with Nextdoor, the trusted neighborhood network. This collaboration introduces pre-bid Brand Safety and Suitability Optimization on Nextdoor, powered by IAS’s cutting-edge AI-driven Multimedia Technology, offering advertisers advanced assurance that their campaigns appear in brand-suitable environments.
Through this strategic integration, IAS enhances Nextdoor’s first-party brand safety tool, enabling advertisers to make smarter, safer buying decisions in real time. The solution is now available to managed advertisers running campaigns in Nextdoor’s Newsfeed—reaching one-third of U.S. households—ensuring ad placements align with industry standards for safety and suitability.
“This partnership represents a major milestone in bringing deeper transparency, trust, and control for advertisers spending on Nextdoor,” said Jim Egan, SVP of Business Development at IAS. “By combining IAS’s AI-driven Multimedia Technology with Nextdoor’s strong content moderation capabilities, we’re offering a new level of protection and performance for brands engaging in hyperlocal at scale advertising.”
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The collaboration between IAS and Nextdoor empowers advertisers with a robust suite of pre-bid controls, including:
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Independent Third-Party Verification: With IAS technology integrated directly into Nextdoor’s systems, advertisers can apply pre-bid blocking across 12 industry-aligned content categories and four distinct risk levels.
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Tailored Brand Suitability: Customization allows brands to avoid contextually unsuitable content based on their unique risk tolerance, supported across mobile and desktop web, in over 90 languages.
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Advanced Multimedia Analysis: IAS’s proprietary technology analyzes images, audio, and text—frame by frame—leveraging AI to ensure content is accurately classified at scale, with Nextdoor’s native moderation layered in for added precision.
“At Nextdoor, trust and community go hand in hand-so when it comes to advertising, this isn’t optional, it’s essential,” said Michael Kiernan, Chief Revenue Officer at Nextdoor. “Partnering with Integral Ad Science brings a new layer of trusted, third-party transparency to our platform, giving advertisers the confidence to show up in the right place, at the right time, in front of the right neighbors.”