Illumin Holdings, an advertising technology company, announced the launch of its groundbreaking Forecasting tool, designed to help marketers plan smarter, see further, and take action with confidence.
Fully embedded within the illumin platform, Forecasting gives marketers a clear, data-driven view of campaign potential before launch. Unlike other platforms that offer limited forecasting by channel or tactic, illumin allows marketers to plan across multiple tactics and channels simultaneously—from CTV to DOOH to native and beyond—while maintaining complete control at the most granular level. Model impact for each media element individually, then instantly roll them up into a single, cohesive campaign forecast. illumin is the only platform that combines this depth of control with a unified end-to-end projection of total impact. The result is unmatched clarity into audience reach, spend allocation, and strategic performance.
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Key benefits:
- Plan smarter, faster: Forecast across channels in a single, connected view.
- Target with precision: Define unique audience parameters for each touchpoint to maximize relevance.
- Plan in real-time: Adjust budgets and CPMs directly in-platform to test and refine campaign scenarios.
- Unify your vision: Understand how each media element contributes to the overall campaign with one cohesive forecast.
“With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control—from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at illumin. “It introduces a new level of flexibility and foresight to the planning process, empowering teams to move forward with confidence.”
SOURCE: GlobeNewswire