Reveal, the leading out-of-home (OOH) measurement platform, announced the launch of a first in kind set of benchmarks designed to offer advertisers unparalleled insight into campaign performance. Leveraging over 11 years of campaign analytics expertise, Reveal will provide customers with lift benchmarks that are tied to various conversion environments and categorized by industry verticals. These benchmarks equip brands and agencies with the valuable data needed to evaluate their OOH strategies and make informed optimization and budget decisions.
Reveal customers have immediate access to benchmarks from 17 verticals across a range of conversion environments. Some examples include:
- Campaigns in aggregate show a 24.80% increase in lift across all conversion options.
- CPG campaigns show a 25.76% increase in lift when foot traffic is the conversion goal.
- Gambling campaigns show a 15.08% increase when in-app actions are the conversion goal.
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While Reveal’s attribution studies leverage statistical hypothesis testing to determine whether a campaign was effective, the new benchmarks will enable advertisers to compare their campaign results with those of their peers. For instance, if a quick-service restaurant (QSR) runs an OOH campaign driving app registrations and achieves a 30% lift, it can now not only show the campaign had a statistically significant effect but also compare that performance with other QSR campaigns benchmark of 23.46%.
“Every industry relies on benchmarks to put specific actions into context,” said Jon Frangakis, Chief Commercial Officer at Reveal. “Having accurate and relevant benchmarks requires a robust and comprehensive dataset. With 11 years of experience and thousands of campaigns measured, Reveal is uniquely positioned to deliver trustworthy, actionable insights that guide marketers to success.”
SOURCE: PRNewswire