Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market for the second time by analyst firm Gartner in the Gartner Magic Quadrant for Communications Platform as a Service 2024. Infobip was recognized for its ability to execute and completeness of vision.
The Gartner report Top 10 Trends in Enterprise Communication Services 2024 notes the growth of GenAI: “The year 2023 saw the rise of generative AI (GenAI) as a major disruptor impacting nearly all technology areas.” According to the Gartner CIO and Technology Executive Survey, the key outcomes expected from investments in digital technologies are improving customer experience, improving profit margins, growing revenue, ensuring compliance/minimizing risk, and increasing employee effectiveness.
Infobip has invested in its AI Hub for AI-driven customer conversations that solve business problems. The company was also one of the first in the world to launch Camara-compliant network APIs under the GSMA Open Gateway Initiative.
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Silvio Kutić, CEO of Infobip, said : “As Gartner explains, ‘companies are focusing on business outcomes, buying experiences and cloud usage models when purchasing communications services.’ 2 That’s why we’re innovating at every level of technology to help companies digitally transform their interactions with customers. As the CPaaS market continues to grow, Infobip remains the comprehensive omnichannel communications platform for any platform.”
SOURCE: BusinessWire