Innovid, the leading independent software platform for the creation, delivery, measurement, and optimization of advertising, announced it now supports LinkedIn Connected TV (CTV) Ads as an official LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. This integration allows advertisers to activate LinkedIn’s CTV campaigns directly through Innovid’s Social Ads Manager, enabling professional-grade video advertising on the largest screen in the home.
This strategic expansion deepens Innovid’s relationship with LinkedIn and reinforces its commitment to empowering marketers with tools that drive precision, performance, and efficiency across the evolving media landscape. LinkedIn’s CTV ad format—now widely available in LinkedIn Campaign Manager-offers brands access to premium, biddable video inventory across top-tier publishers, opening up new opportunities to engage high-value audiences in brand-safe, high-impact environments.
“We’re helping advertisers extend the precision of social targeting into a high-impact, brand-safe environment,” said Zak Knudson, SVP Product, Innovid. “It’s a major step forward for omnichannel advertising, especially for B2B brands looking to engage decision-makers with relevant messaging on every screen.”
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With this integration, advertisers can manage and optimize LinkedIn CTV campaigns alongside their existing social, digital, and connected TV efforts—all within a single, unified platform. This streamlined workflow not only simplifies cross-channel campaign execution but also improves operational efficiency, enhances consistency in brand storytelling, and consolidates reporting for clearer insights and better ROI tracking.
SOURCE: Innovid