Integral Ad Science (IAS), a global leader in media measurement and optimization, announced a strategic partnership with Impact Plus, a leading sustaintech provider, to deliver enhanced capabilities for tracking and optimizing both the performance and environmental impact of digital advertising campaigns-within a single platform.
As environmental transparency becomes a core requirement for global businesses, this partnership arrives at a pivotal moment. New regulations such as California’s Climate Corporate Data Accountability Act and the EU’s Corporate Sustainability Reporting Directive (CSRD) are increasing pressure on companies to disclose carbon emissions across their operations, including digital media.
In response, IAS is deepening its sustainability initiatives by integrating Impact Plus’s proprietary carbon measurement technology directly into its trusted media quality reporting platform. This collaboration enables brands and advertisers to assess and reduce the carbon footprint of their online campaigns, without sacrificing performance.
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Through this integration, advertisers will now receive campaign-level emissions data—seamlessly embedded within IAS’s reporting dashboards. This provides a unified view of key performance indicators, including media quality, attention metrics, and greenhouse gas (GHG) emissions, empowering marketers to make smarter, more sustainable media decisions.
“Digital advertisers are focused on reducing their carbon footprint. By providing a comprehensive view of their media’s environmental impact, we can empower marketers to make more sustainable choices,” said Vincent Villaret, CEO, Impact Plus. “Through this partnership with IAS, we’re providing marketers with the tools they need to achieve their campaign goals without compromising their climate commitments.”
“IAS is a leader in providing actionable data that helps drive superior results for advertisers, and this new partnership equips Impact Plus and IAS customers with the tools for more sustainable and effective media buying globally,” said Srishti Gupta, Chief Product Officer, IAS. “This is another step forward in our commitment to empower our customers and the industry to strive towards more sustainable digital media advertising while maximizing results.”