Tag: media measurement

IAS Announces Completion of Acquisition by Novacap

IAS Announces Completion of Acquisition by Novacap

Ars X Machina Launches Agile Mix Modeling™, a Real-Time Media Measurement Platform

Ars X Machina Launches Agile Mix Modeling™, a Real-Time Media Measurement Platform

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

Integral Ad Science Partners With Impact Plus to Tackle Digital Advertising Emissions

Integral Ad Science Partners With Impact Plus to Tackle Digital Advertising Emissions

VideoAmp Integrates with Captify to Launch the Industry’s First Solution Directly Tying Search Outcomes to Currency-Grade Viewership Data

VideoAmp Integrates with Captify to Launch the Industry’s First Solution Directly Tying Search Outcomes to Currency-Grade Viewership Data

IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

MGID Taps Integral Ad Science to Power Enhanced Ad Measurement and Campaign Optimization

MGID Taps Integral Ad Science to Power Enhanced Ad Measurement and Campaign Optimization

IAS Expands Partnership With Reddit to Provide Additional Third-Party Measurement for Advertisers

IAS Expands Partnership With Reddit to Provide Additional Third-Party Measurement for Advertisers

LiveRamp Advances Cross-Media Intelligence for Marketers

LiveRamp Advances Cross-Media Intelligence for Marketers

IAS Expands Meta Optimization Solution with New Features and Global Availability

IAS Expands Meta Optimization Solution with New Features and Global Availability