cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
    Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
    Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud
    Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud
    Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities
    Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities
    GoodData Unveils AI-Powered Smart Search
    GoodData Unveils AI-Powered Smart Search
    TapClicks Launches TapMedia to Deliver Premium Media Inventory at Reduced Rates for Advertisers
    TapClicks Launches TapMedia to Deliver Premium Media Inventory at Reduced Rates for Advertisers
    Previous Next
  • Featured Articles
    Optimizing PPC Campaigns Using Call Data in GA4-01
    Optimizing PPC Campaigns Using Call Data in GA4
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Previous Next
  • Quick Bytes
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst cmofirst
  • Home
  • News
    Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
    Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
    Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud
    Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud
    Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities
    Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities
    GoodData Unveils AI-Powered Smart Search
    GoodData Unveils AI-Powered Smart Search
    TapClicks Launches TapMedia to Deliver Premium Media Inventory at Reduced Rates for Advertisers
    TapClicks Launches TapMedia to Deliver Premium Media Inventory at Reduced Rates for Advertisers
    Previous Next
  • Featured Articles
    Optimizing PPC Campaigns Using Call Data in GA4-01
    Optimizing PPC Campaigns Using Call Data in GA4
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Previous Next
  • Quick Bytes
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst > Blog > Marketing > Intellimize Introduces AI-powered Account Based Marketing Experiences, Empowering B2B SaaS to Drive More Revenue More Efficiently
MarketingNews

Intellimize Introduces AI-powered Account Based Marketing Experiences, Empowering B2B SaaS to Drive More Revenue More Efficiently

Posted by By CMOFirst Bureau 3 Min Read
Intellimize
Share on
READ NEXT
Dentsu MENA Partners with VWO to Elevate Digital Experience Capabilities
Dentsu MENA Partners with VWO to Elevate Digital Experience Capabilities

Intellimize, the leading AI experience optimization platform, announced the launch of AI-powered Account Based Marketing experiences (ABX). Intellimize’s recent feature releases alongside their ABM partner integrations, allowing marketers to easily orchestrate personalized experiences across every touchpoint in the buyer’s journey.

“As ABM marketers, we often assume we know exactly what will make someone convert in a specific segment. We provide the right social proof, messaging, and imagery and set up a rule to funnel every visitor in that segment through that experience. But by doing that we force folks into a specific journey. The B2B buyer’s journey is far more complex and it’s different for every company and without AI capabilities, it’s extremely difficult and time consuming to get down to that 1:1 personalization at scale.” said Tracy Sestili, former CMO and now Chief Revenue Officer of Intellimize.

With Intellimize’s new landing page builder, dynamic content, pop-up modals, and deanonymization functionality combined with proprietary AI Optimization capability, marketers are empowered to truly nail 1:1 personalization at scale with minimal effort.

Also Read: RRD Enhances Direct Marketing Platform to Help Clients Drive Optimized Performance

SaaS brands like Greenhouse are leveraging key data integrations to understand website visitors and deliver highly personalized experiences to them based on known data about their visitor’s history.

“We use Intellimize‘s AI and 6sense’s account data to help identify site visitors and serve them an optimized, personalized experience. It allows us to validate our messaging and tweak the content for each of our key audiences in an efficient, automated way,” said Carin Van Vuuren, CMO of Greenhouse.

Additionally, brands are leveraging integrations with Demandbase to personalize pages for specific target industries, even revenue tiers, to drive better conversion rates with the most relevant content and messaging.

“We used the Intellimize integration with Demandbase to personalize pages on our website by industry and by revenue tier, and as a result we were able to boost conversions by an average of 8.4% (and for a certain industry it was a 227% boost in conversion rates!). We were also able to figure out which messages work best for which industry and which revenue tier, which is extremely valuable across all of our marketing efforts,” said Ally Vandenherik, Senior Digital Marketing Manager, Coupa Software

As B2B marketers finalize 2024 plans and start to think about how to be more strategic by integrating AI into their overall marketing strategy, Intellimize delivers a codeless, cookieless, AI-powered ABM solution that easily integrates with Demandbase, 6sense, or Rollworks, to set them up for a successful year ahead.

SOURCE: PRNewsWire

Tags: Account Based Marketing experiences AI B2B Intellimize optimization platform SaaS
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau November 16, 2023
Previous Article Dstillery Dstillery Unveils AI Connected TV Offering Powered by Patented ID-free® Technology
Next Article IAB-Tech-Labs IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
MarketingNews

Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement

3 Min Read
Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud
MarketingNews

Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud

3 Min Read
Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities
MarketingNews

Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities

4 Min Read
GoodData Unveils AI-Powered Smart Search
MarketingNews

GoodData Unveils AI-Powered Smart Search

2 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement

Cadent Accelerates Predictive Ads with AI and ML Infrastructure on Google Cloud

Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities

GoodData Unveils AI-Powered Smart Search

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2023 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice