cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Weekly Roundup CMO
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    Previous Next
  • Featured Articles
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Previous Next
  • Quick Bytes
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
cmofirst cmofirst
  • Home
  • News
    Weekly Roundup CMO
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    Previous Next
  • Featured Articles
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Previous Next
  • Quick Bytes
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
cmofirst > Blog > Marketing > Intellimize Introduces AI-powered Account Based Marketing Experiences, Empowering B2B SaaS to Drive More Revenue More Efficiently
MarketingNews

Intellimize Introduces AI-powered Account Based Marketing Experiences, Empowering B2B SaaS to Drive More Revenue More Efficiently

Posted by By CMOFirst Bureau 3 Min Read
Intellimize
Share on
READ NEXT
CleverTap Named in Gartner Magic Quadrant for Personalization Engines
CleverTap Named in Gartner Magic Quadrant for Personalization Engines

Intellimize, the leading AI experience optimization platform, announced the launch of AI-powered Account Based Marketing experiences (ABX). Intellimize’s recent feature releases alongside their ABM partner integrations, allowing marketers to easily orchestrate personalized experiences across every touchpoint in the buyer’s journey.

“As ABM marketers, we often assume we know exactly what will make someone convert in a specific segment. We provide the right social proof, messaging, and imagery and set up a rule to funnel every visitor in that segment through that experience. But by doing that we force folks into a specific journey. The B2B buyer’s journey is far more complex and it’s different for every company and without AI capabilities, it’s extremely difficult and time consuming to get down to that 1:1 personalization at scale.” said Tracy Sestili, former CMO and now Chief Revenue Officer of Intellimize.

With Intellimize’s new landing page builder, dynamic content, pop-up modals, and deanonymization functionality combined with proprietary AI Optimization capability, marketers are empowered to truly nail 1:1 personalization at scale with minimal effort.

Also Read: RRD Enhances Direct Marketing Platform to Help Clients Drive Optimized Performance

SaaS brands like Greenhouse are leveraging key data integrations to understand website visitors and deliver highly personalized experiences to them based on known data about their visitor’s history.

“We use Intellimize‘s AI and 6sense’s account data to help identify site visitors and serve them an optimized, personalized experience. It allows us to validate our messaging and tweak the content for each of our key audiences in an efficient, automated way,” said Carin Van Vuuren, CMO of Greenhouse.

Additionally, brands are leveraging integrations with Demandbase to personalize pages for specific target industries, even revenue tiers, to drive better conversion rates with the most relevant content and messaging.

“We used the Intellimize integration with Demandbase to personalize pages on our website by industry and by revenue tier, and as a result we were able to boost conversions by an average of 8.4% (and for a certain industry it was a 227% boost in conversion rates!). We were also able to figure out which messages work best for which industry and which revenue tier, which is extremely valuable across all of our marketing efforts,” said Ally Vandenherik, Senior Digital Marketing Manager, Coupa Software

As B2B marketers finalize 2024 plans and start to think about how to be more strategic by integrating AI into their overall marketing strategy, Intellimize delivers a codeless, cookieless, AI-powered ABM solution that easily integrates with Demandbase, 6sense, or Rollworks, to set them up for a successful year ahead.

SOURCE: PRNewsWire

Tags: Account Based Marketing experiences AI B2B Intellimize optimization platform SaaS
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau November 16, 2023
Previous Article Dstillery Dstillery Unveils AI Connected TV Offering Powered by Patented ID-free® Technology
Next Article IAB-Tech-Labs IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Weekly Roundup CMO
MarketingNews

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!

4 Min Read
Opera brings built-in translation and animated cursors to Opera GX in latest update
MarketingNews

Opera brings built-in translation and animated cursors to Opera GX in latest update

2 Min Read
Syniverse Integrates with Ping Identity to Enhance Customer Experience
MarketingNews

Syniverse Integrates with Ping Identity to Enhance Customer Experience

3 Min Read
Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
MarketingNews

Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

2 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!

Opera brings built-in translation and animated cursors to Opera GX in latest update

Syniverse Integrates with Ping Identity to Enhance Customer Experience

Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice