Intentsify, a global provider of B2B intent data and signal-based marketing solutions, has been named a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025. The Forrester report evaluated 15 providers across 21 categories, with Intentsify receiving the highest overall score for Current Offering and the highest score possible across 12 of the 21 categories. This recognition positions Intentsify at the forefront of the industry as intent data becomes increasingly essential for B2B GTM success.
“From day one, Intentsify has been committed to delivering the most accurate, actionable intent data. Forrester’s recognition as a Leader validates what our customers already know,” said Charlie Allieri, President of Intentsify. “Our investment in the best AI talent and technology has been the key to unlocking solution-specific and persona-level intelligence and we’ve built a superior solution that surpasses the industry’s most established players. Our focus remains on innovation and helping our customers maximize the value of intent data across their go-to-market strategies.”
Intentsify achieved top scores in vision, innovation, and roadmap, establishing the company as a market disruptor with a clear trajectory for continued growth. The report highlighted that “Insight generation and persona-based analysis are standout capabilities,” and noted “Intentsify’s introduction of the Intentsify Orbit identity graph in 2024 ranks among the most significant innovations in the space over the past two years.”
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This breakthrough technology has revolutionized persona-based analysis and improved buying group prediction, giving Intentsify customers a strategic advantage in identifying and engaging qualified prospects.
The report highlights that Intentsify earned the highest possible scores across several criteria, including:
- Persona-Based Analysis
- Buying Cycle Analysis
- Keyword & Geographic Coverage
- Volume of Signals
- Identity Resolution & Noise Filtering
- Future-Proofing Data Collection
- Insight Generation and Recommended Action
- Vision, Innovation, & Roadmap
Intentsify’s recognition as a Leader in this evaluation follows a period of remarkable growth, with the company expanding its global data coverage across EMEA, APAC, and LATAM regions while continuously enhancing its platform capabilities to meet evolving market demands. Over the past year, Intentsify has introduced new capabilities and enhancements
- Intentsify Orbit, the largest and most precise B2B identity graph for advanced persona-based analysis and buying group prediction
- Expanded global intent capture across multiple languages
- Enhanced integration options with leading marketing and sales platforms
- Advanced AI-powered noise filtering and signal accuracy improvements
SOURCE: Businesswire