Invideo, the AI-powered video creation platform trusted by over 50 million users globally, has announced the launch of its latest major update, v4.0 – ‘AI Twins’. This milestone release marks a transformative leap in content creation, empowering users to replicate themselves or their products digitally and generate studio-quality videos in just minutes.
At the heart of this innovation is Conversational Creation, Invideo’s proprietary, fully automated text-based workflow that eliminates the need for traditional editing tools. By turning natural language prompts into high-quality videos, Invideo continues to redefine how content is conceived, edited, and scaled.
“Invideo has grown to serve over 50 million users worldwide, with more than 8 million videos created every month – that’s 3 videos every second,” said Sanket Shah, founder and CEO of Invideo. “This kind of momentum only comes from solving real problems, and we’re pushing even further with v4.0 and AI Twins. Now anyone can scale their story, their presence, and their brand without the usual barriers of cameras, crews, or big budgets. It’s a breakthrough for creators and businesses alike.”
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Whether you’re a solo entrepreneur, an e-commerce brand, or a digital marketing agency, Invideo v4.0 makes video creation simpler and faster than ever. By uploading a 30-second personal clip or sharing a product URL, users can instantly produce engaging, multilingual videos tailored for platforms such as social media, advertising, product reviews, podcasts, and more—all with personalized, conversion-driven storytelling.
Unlike other platforms that simply layer AI onto legacy tools, Invideo has reengineered video production from the ground up. By disrupting the decades-old model of non-linear editing, the company has built an AI-native platform designed specifically for today’s fast-paced digital landscape.
“V4 takes UGC to the next level – it’s seamless, intuitive, and surprisingly real,” said Josh from Power AI, a beta user. “Upload a product, pick a creator, and you’ve got a scroll-stopping video in minutes. It’s the first time I’ve seen AI feel this natural and this empowering for creators. It’s like going from idea to ad in one click – I’ve never seen that happen before.”
“I have to say, I’m genuinely impressed with Invideo’s new UGC video feature,” added another user, Johanne Reumert from She Does AI. “It was super easy to use — I just dropped in my website link and got three completely different UGC videos back in seconds. One of them felt so natural and authentic, I’d actually stop and watch it as an ad. Compared to other tools I’ve tried, this was way faster and more intuitive. I can absolutely see myself using this for my own product ads, and I’m excited to dig deeper and share it with my audience.’’