Ipsos MMA, an Ipsos Company, and global leader in helping companies optimize the value of their marketing and commercial investments was named a Leader in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions.
Ipsos MMA’s fully connected solution helps client and agency partners work quickly in a fully closed-loop, always-on environment to drive measurable growth in sales and long-term brand equity. Ipsos MMA’s fully transparent and collaborative operating model helps companies plan, measure, evaluate, validate and recalibrate their investments to drive incremental financial value. “Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and experience influencing strategic business priorities.” 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
The company has consistently been recognized by its clients as the leader in providing trusted data management and analytics that can drive measurable, incremental sales and brand value.
- Ipsos MMA’s solution enables marketers to plan, measure, evaluate and recalibrate their marketing and commercial investments in real-time to track, manage and achieve maximum sales and ROI.
- Ipsos MMA’s capabilities are “future proofed” and provide clients with a trusted, validated, and transparent means of identifying halo and synergy effects as well as the short- and long-term value of marketing in terms of sales and brand equity.
- Ipsos MMA’s global team and capabilities support a worldwide portfolio of leading brands and advertisers. Ipsos operates in 80 countries.
- Ipsos MMA works with marketing, finance, operations and supply chains worldwide to integrate its predictive analytics into client business processes.
- Ipsos MMA’s always-on, highly consultative, “white glove” service model ensures understanding, buy-in and cross-functional adoption.
- Ipsos MMA’s powerful, leading software solution, Activate™, supports client integration, performance measurement, simulation, optimization and closed-loop tracking and planning in real-time.
- Ipsos MMA’s solution is fast, delivering insights daily, weekly, monthly and quarterly in a connected manner at the speed of business.
Ipsos MMA is the leading global data, analytics and software consultancy in the Unified Measurement Industry. The company enables its clients to achieve higher revenues and operating profits by optimizing their media, sales and operational investments via significantly enhanced and forward-looking planning, measurement, execution and re-calibration.
SOURCE: PRNewsWire