IZEA Worldwide, Inc., a global leader in creator marketing, announced the addition of The Reiman Agency, an innovative sports and celebrity marketing firm to its family of companies. Alden Reiman, Founder and CEO of The Reiman Agency, has been appointed Managing Director and will bring his extensive experience and expertise to the role.
Alden Reiman is a seasoned executive with a distinguished career in sports, media, and entertainment. As a former branding executive at Creative Artists Agency (CAA) and the National Football League (NFL), Reiman has developed a deep understanding of the sports industry. His comprehensive experience includes working with top athletes, teams, and brands across the NBA, NFL, MLB, and collegiate sports.
“We are thrilled to welcome Alden Reiman and The Reiman Agency to the IZEA family of companies,” said Ted Murphy, Founder and CEO of IZEA. “Alden’s unparalleled expertise and track record of success in sports and celebrity-based influencer marketing make him the perfect addition. His team joining IZEA represents a significant step forward in our strategy to expand our capabilities and capture new opportunities across the Creator Economy.”
“I am tremendously excited to join IZEA,” commented Reiman. “This is a remarkable opportunity to combine our strengths and deliver innovative marketing solutions for brands leveraging athletes and celebrities alike. The evolving landscape of sports-oriented influencer marketing, especially with the introduction of NIL, presents significant growth potential, and I look forward to driving our shared vision forward.”
“We see tremendous potential in combining forces,” said Murphy. “By leveraging our advanced technology and shared infrastructure, The Reiman Agency will drive efficiencies and growth, positioning us at the forefront of this evolution. We are committed to helping creators and brands navigate the changing landscape and achieve their respective goals.”
The financial terms of the transaction were not disclosed.
Olshan Frome Wolosky LLP served as legal counsel to IZEA Worldwide, Inc. Jason Ziven and David Schwartz of Sanders Roberts LLP served as legal counsel to The Reiman Agency.
SOURCE: GlobeNewsWire