IZEA Worldwide, Inc., the premier technology, data, and services provider for the Creator Economy, announced that it has received three honors at the 30th Communicator Awards . IZEA’s collaboration with Sublue won the Excellence Award in the “Campaign & Series Branding” category. Additionally, IZEA’s influencer marketing campaign with TECNO Mobile won the Excellence Award in the “Social Media Video – Unboxing Content” category and the Excellence Award in the “Content & Marketing – Influencer Marketing” category.
Sublue is a Chinese technology company specializing in underwater smart devices. It has just launched its new product BlueNexus, a wireless pool cleaning robot. IZEA collaborated with Olympic swimmer Cody Miller in the marketing campaign to show how the new Sublue product cleans Olympic pools, and collaborated with creators in different fields on TikTok and YouTube to highlight the versatility of the product.
TECNO Mobile, a leading Chinese smartphone manufacturer in emerging markets around the world, partnered with Unbox Therapy, the most-followed tech commentator on YouTube, through IZEA to implement a marketing campaign to increase global awareness of its premium PHANTOM series of mobile phones. IZEA’s campaign provided creators with exclusive opportunities to try new products, and its YouTube videos received more than 2.1 million organic views.
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“We are proud of the Communicator Awards we received for our two influencer marketing campaigns, Sublue and TECNO Mobile,” said Ted Murphy, Founder and CEO of IZEA. “These awards demonstrate IZEA’s strategic and influencer marketing execution, especially within the Chinese market, which motivates us to continue to provide breakthrough solutions for our Chinese clients going global.”
The Communicator Awards are established to recognize excellence, effectiveness and innovation in communication projects across all industries and media.
SOURCE: GlobeNewsWire