Leading global brand experience agency Jack Morton, announced the appointment of Patrick Bennett as its new Global Chief Creative Officer.
As Global Chief Creative Officer, Bennett will steer the creative aspects of the agency’s vision to inspire the world to experience better. He will serve on the agency’s executive leadership team and chair Jack Morton’s Creative Council of senior creative leaders worldwide.
“Consumers are increasingly looking to brands to stop speaking at them—regardless of how personalized or perfectly timed the message. Instead, they crave marketers putting their tremendous data-rich resources into novel, resonant experiences with a more meaningful value exchange. Experiential marketing creates these memorable connections between consumers and brands that drive culture forward—invariably leading to quantifiable action. And Jack Morton has been doing it longer and better than anyone,” says Patrick Bennett. “I’m thrilled to join the Jack team with a laser focus on accelerating growth for brands through memorable human-first connections.”
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Bennett brings a fresh perspective, a wealth of experience, and a proven track record of creative excellence to Jack Morton. He joins the agency from IPG partner Momentum Worldwide, where he shaped the experiential vision for renowned brands such as American Express, Walmart, Verizon, Corona, and Pacifico as SVP, Executive Creative Director.
His impressive career spans several world-class agencies, including Ogilvy, R/GA, and Digitas, where he led global creative initiatives for major clients like Samsung, Amazon, British Airways, SAP, DIRECTV, Kraft, and Six Flags.
“It was crucial for us to find a leader who not only values creativity but it’s connection to strategy, and innovation. Patrick embodies this, and we believe he’ll be a powerhouse at Jack,” says Craig Millon, Global Co-President, Jack Morton. “He sees the limitless potential for brand experiences to be transformative and is the perfect fit for our agency.”
“We are thrilled to have Patrick on board,” says Bill Davies, Global Co-President, Jack Morton. “His passion for creativity and inclusivity aligns perfectly with our ‘Experience Better’ vision. Having seen the impact he made at Momentum. I have no doubt that he will propel Jack to new heights of creative success.”
Beyond his professional achievements, Patrick is deeply committed to fostering diversity and inclusion within the advertising industry. He has been a prominent figure in initiatives aimed at amplifying diverse voices and creating an environment where they can thrive. He was featured in the award-winning documentary “Black Madison Avenue,” and his recent appointment to the board of directors of BLAC underscores his dedication to building a more inclusive future.
Patrick is based in New York City and will report directly to Craig Millon, Global Co-President.
SOURCE: PRNewsWire