Omnichannel advertising platform Innovid has expanded its proprietary AI platform, NIVO, by integrating with Meta ads Model Context Protocol (MCP), delivering secure conversational AI and connected campaign intelligence to social advertising workflows. By participating in Meta’s early MCP beta program, Innovid enables enterprise marketers to query campaign performance through natural language, quickly identify emerging trends and creative fatigue, and connect insights directly to operational execution without navigating fragmented dashboards. The integration acts as a unified conversational interface across platform APIs, bridging raw social ad performance data with agentic workflow intelligence while adhering to strict enterprise data governance standards.
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Highlighting the shift toward actionable AI execution in digital advertising, Grant Parker, President of Innovid, stated: “The promise of agentic AI isn’t just generating recommendations, it’s also enabling meaningful action across advertising workflows. Our early work with Meta ads MCP demonstrates how secure, authenticated access to advertising data allows AI agents to analyze performance, understand campaign context, surface opportunities, and help marketers move from insight to execution. As more platforms embrace open AI protocols, we’re excited to bring those innovations together through NIVO in ways that make marketers faster, smarter, and more connected.” As advertising platforms continue to adopt open AI protocols, Innovid plans to expand NIVO’s capabilities to provide connected, interoperable AI workflows across the broader adtech ecosystem.