Komo Technologies announced major updates to its platform with the launch of its Engagement Operating System (OS), enabling brands to move beyond transactional campaigns and loyalty programs to build meaningful, engagement-first customer relationships.
At the core of the new platform is Kai, Komo’s AI co-pilot, which helps marketers ideate and launch interactive campaigns in minutes. The Engagement OS also introduces Komo Loyalty, which rewards participation, attendance, and feedback, and enhanced Komo Surveys, designed to capture real-time customer feedback at peak attention moments. Together, these updates allow marketers to design, build, and deploy entire customer engagement journeys from a single platform.
“Customers expect more than ever from brands—not just to earn their attention, but their loyalty. Marketers are under pressure to deliver greater impact with fewer resources. That’s why we’ve reimagined the Engagement OS, making it effortless to create interactive content, sweepstakes, and experiences that provide real value,” said Joel Steel, CEO of Komo. “But the real power is what comes next: every interaction, preference, and data point fuels the next campaign, driving deeper personalization, stronger customer relationships, and loyalty that lasts-all while maximizing ROI.”
Early adopters of the Engagement OS have reported creating up to four campaigns in a single day with 95% completion rates and engagement times exceeding nine minutes per user-far outperforming traditional digital ads. ReedPop, which used Komo to power its events, reported a 450% increase in impressions and a 1,058% increase in engagements. “Komo has supercharged the way our event connects with our over 250,000 attendees. The power and flexibility of the Engagement OS have made bringing our team and sponsors’ ideas to life easy and fast, meaning we can do much more with much less.” said Kristina Rogers, VP, ReedPop Global Comics Portfolio.
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Other brands are also seeing significant impact. Comcast Technology Solutions selected Komo to enhance its customer engagement ecosystem, utilizing its ability to integrate rapidly and deliver meaningful results. “We have chosen Komo’s Engagement OS to enhance our technology ecosystem, as it enables our customers to design, build, and deploy the entire customer engagement journey from a single platform. Komo’s rapid AI integration is impressive, but what truly sets it apart is the way it’s purposefully embedded into the platform to create tangible value for the end user —not just as a surface-level marketing feature. We’re excited to see how Kai will unlock new opportunities for our partners to engage their audiences.” said Simon Morris, Head of Partnerships & Business Development, Comcast Technology Solutions Streaming, Broadcast & Advertising.
AEG has leveraged the platform to reduce campaign production time while creating more personalized interactions. “As the world’s leading destination for live entertainment, leisure, and retail, the launch of Komo AI (Kai) has been invaluable. It has dramatically reduced the time our in-house team spends building personalized campaigns, while enabling us to create more campaigns, more often. With Komo’s Engagement OS and Kai, we’re engaging audiences at a deeper level and gaining richer insights faster than ever before.”, said Lois Saxton, Senior Digital Marketing Manager, The O2 – AEG Europe.
SOURCE: PRNewswire