LiveRamp, the leading data collaboration partner, announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment.
“LiveRamp’s data clean room stands out for their extensive partner network, focus on identity resolution and connectivity, and commitment to interoperability across platforms,” said Lynne Schneider, Research Director, Data Collaboration & Monetization, and Location & Geospatial Intelligence at IDC. “The ability of the platform to seamlessly integrate with major cloud providers while offering standardized insights and native activation capabilities positions it as a leader in the data collaboration space.”
With the world’s most powerful data collaboration network, LiveRamp helps marketers and media owners deliver exceptional experiences and drive measurable performance everywhere it matters. The LiveRamp Clean Room enables secure collaboration of first, second, and third-party data between brands, agencies, media owners, and data partners, within and across clean rooms and clouds. Participants can connect, analyze, and activate data within each party’s privacy requirements to unlock new insights and business value while maintaining control, visibility, and governance.
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“We believe recognition as a Leader by the IDC MarketScape for the second time is a testament to the value we’re helping customers unlock through clean room-powered data collaboration,” said Matt Karasick, Head of Product at LiveRamp. “We’ve delivered a scalable way for marketers and media owners to cut through a fragmented and complicated ecosystem by unifying data, generating insights, and taking action across the platforms their consumers use most. From matchmaking new partners to enhancing existing clean rooms with turnkey workflows, identity, or activation, LiveRamp delivers flexible solutions tailored to meet any company’s goals.”
SOURCE: Businesswire