cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency
    Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency
    Roku UK Launches FAST Channels to Expand Content Offering
    Roku UK Launches FAST Channels to Expand Content Offering
    Templafy Launches AI Document Agents for Enterprise Control
    Templafy Launches AI Document Agents for Enterprise Control
    You.com Appoints Kady Srinivasan as Chief Marketing Officer
    You.com Appoints Kady Srinivasan as Chief Marketing Officer
    LightBoxTV and Experian Partner to Power Smarter TV Advertising
    LightBoxTV and Experian Partner to Power Smarter TV Advertising
    Previous Next
  • Featured Articles
    INBOUND 2025: Where Marketing, Innovation, and AI Converge
    INBOUND 2025: Where Marketing, Innovation, and AI Converge
    Zero-Trust Marketing Explained: How to Balance Data, Privacy, and Personalization
    Zero-Trust Marketing Explained: How to Balance Data, Privacy, and Personalization
    Beyond Chatbots
    Beyond Chatbots: The Rise of AI Agents in Customer Engagement Platforms
    What Is Lean Marketing
    What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
    MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
    MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
    Previous Next
  • Quick Bytes
    MarkApp launches Pantheon with AI Agents for Contextual Advertising
    MarkApp launches Pantheon with AI Agents for Contextual Advertising
    Sendbird Elevates Voice AI Performance and Orchestration
    Sendbird Elevates Voice AI Performance and Orchestration
    Domo Unveils Cloud Integration Upgrades for Snowflake
    Domo Unveils Cloud Integration Upgrades for Snowflake
    Knack Unveils Knack Brava for SAP Cloud ERP
    Knack Unveils Knack Brava for SAP Cloud ERP
    Navatar Unveils Embedded AI CRM for Investment Banking
    Navatar Unveils Embedded AI CRM for Investment Banking
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst cmofirst
  • Home
  • News
    Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency
    Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency
    Roku UK Launches FAST Channels to Expand Content Offering
    Roku UK Launches FAST Channels to Expand Content Offering
    Templafy Launches AI Document Agents for Enterprise Control
    Templafy Launches AI Document Agents for Enterprise Control
    You.com Appoints Kady Srinivasan as Chief Marketing Officer
    You.com Appoints Kady Srinivasan as Chief Marketing Officer
    LightBoxTV and Experian Partner to Power Smarter TV Advertising
    LightBoxTV and Experian Partner to Power Smarter TV Advertising
    Previous Next
  • Featured Articles
    INBOUND 2025: Where Marketing, Innovation, and AI Converge
    INBOUND 2025: Where Marketing, Innovation, and AI Converge
    Zero-Trust Marketing Explained: How to Balance Data, Privacy, and Personalization
    Zero-Trust Marketing Explained: How to Balance Data, Privacy, and Personalization
    Beyond Chatbots
    Beyond Chatbots: The Rise of AI Agents in Customer Engagement Platforms
    What Is Lean Marketing
    What Is Lean Marketing? A Beginner’s Guide to Smarter, Faster Campaigns
    MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
    MozCon London 2025: A One-Day Powerhouse Bringing SEO Innovation to the UK
    Previous Next
  • Quick Bytes
    MarkApp launches Pantheon with AI Agents for Contextual Advertising
    MarkApp launches Pantheon with AI Agents for Contextual Advertising
    Sendbird Elevates Voice AI Performance and Orchestration
    Sendbird Elevates Voice AI Performance and Orchestration
    Domo Unveils Cloud Integration Upgrades for Snowflake
    Domo Unveils Cloud Integration Upgrades for Snowflake
    Knack Unveils Knack Brava for SAP Cloud ERP
    Knack Unveils Knack Brava for SAP Cloud ERP
    Navatar Unveils Embedded AI CRM for Investment Banking
    Navatar Unveils Embedded AI CRM for Investment Banking
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst > Blog > Marketing > Lucidya and Unifonic Partner for 360-Degree Customer Experience
MarketingNews

Lucidya and Unifonic Partner for 360-Degree Customer Experience

Posted by By CMOFirst Bureau 2 Min Read
A 360-Degree Approach to Customer Experience Now Possible Through Lucidya and Unifonic’s Strategic Partnership 1
Share on
READ NEXT
Thryv
Thryv Holdings Announces Strategic Acquisition of Keap

Leading customer engagement platform, Unifonic, which enables businesses to engage with customers across their lifecycle journey, and AI-powered customer experience management (CXM) platform Lucidya have announced a strategic partnership during a signing ceremony at LEAP.

Through this collaboration, Lucidya’s social listening, AI, and sentiment analysis will integrate with Unifonic’s conversational AI platform to help brands across the region accelerate growth and uplift ROI on marketing efforts. This integration will provide businesses with a comprehensive 360-degree customer experience solution, combining powerful conversational engagement tools with AI-driven insights.

Commenting on the partnership, Abdullah Asiri, Founder and CEO of Lucidya, said, “Joining forces with Unifonic empowers businesses with a unified solution for customer engagement, eliminating fragmentation across multiple providers. By combining Lucidya’s social media insights with Unifonic’s engagement solutions, companies can enhance targeting, improve conversion rates, and gain deeper customer insights to drive business growth. Simply put, this is a one-stop shop for customer engagement and experience.”

Also Read: Afiniti Appoints Jerome Kapelus as Chief Executive Officer

Ahmed Hamdan, CEO of Unifonic, added, “This partnership merges Unifonic’s expertise in conversational AI with Lucidya’s advanced CXM capabilities. While Lucidya strengthens social media engagement through sentiment analysis and social listening, Unifonic enables businesses to engage with customers across channels like WhatsApp, voice, push, and SMS—allowing for personalized and more targeted interactions.”

By streamlining customer engagement through a unified omnichannel solution, optimizing campaign performance with AI-driven targeting, and driving business growth through deep customer insights, this partnership sets a new benchmark in customer experience management.

SOURCE: Globenewswire

Tags: CMOFirst conversational engagement Customer Engagement Customer Experience Management Lucidya Unifonic
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau February 11, 2025
Previous Article Optimizely Named a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines Optimizely Named a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines
Next Article Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing Verve Appoints Grant Gudgel as New Senior Vice President of Marketing

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency
MarketingNews

Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency

3 Min Read
Roku UK Launches FAST Channels to Expand Content Offering
MarketingNews

Roku UK Launches FAST Channels to Expand Content Offering

2 Min Read
Templafy Launches AI Document Agents for Enterprise Control
MarketingNews

Templafy Launches AI Document Agents for Enterprise Control

3 Min Read
You.com Appoints Kady Srinivasan as Chief Marketing Officer
MarketingNews

You.com Appoints Kady Srinivasan as Chief Marketing Officer

3 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

Empower Media and Ocean Media Merges to Form 2nd Largest U.S. Independent Agency

Roku UK Launches FAST Channels to Expand Content Offering

Templafy Launches AI Document Agents for Enterprise Control

You.com Appoints Kady Srinivasan as Chief Marketing Officer

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice