× Popup Image Know More
cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From NiCE, Fanvue, Box, VIOOH, OnviSource, The Media Trust and more!
    Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications
    Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media
    Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media
    Previous Next
  • Featured Articles
    How to Calculate Customer Lifetime Value Using MarTech for Smarter Growth Decisions in 2026
    How to Calculate Customer Lifetime Value Using MarTech for Smarter Growth Decisions in 2026
    Customer Experience Management Platforms in 2026: How Leading Brands Orchestrate End-to-End CX
    Customer Experience Management Platforms in 2026: How Leading Brands Orchestrate End-to-End CX
    BOE International 2026 Shaping the Future of Event Marketing and Live Experience
    BOE International 2026 Shaping the Future of Event Marketing and Live Experience
    Retail’s Big Show
    NRF 2026: Retail’s Big Show Shaping the Future of Commerce and Innovation
    Conversational AI
    Conversational AI in 2026: How Intelligent Conversations Are Transforming Customer Engagement
    Previous Next
  • Quick Bytes
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Wix Unveils Wix Harmony - A Hybrid AI Website Builder Redefining Web Creation
    Wix Unveils Wix Harmony – A Hybrid AI Website Builder Redefining Web Creation
    WorkSpan and Work4Flow Bring AI-Driven CRM Partner Ecosystem Management to ServiceNow
    WorkSpan and Work4Flow Bring AI-Driven CRM Partner Ecosystem Management to ServiceNow
    RainFocus Unveils Nexus to Embed Specialized AI Agents as Event Marketing Teammates
    RainFocus Unveils Nexus to Embed Specialized AI Agents as Event Marketing Teammates
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Metaverse-Creating-Opportunities-for-B2B-Marketing

Metaverse Creating Opportunities for B2B Marketing

9 Min Read
cmofirst cmofirst
  • Home
  • News
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From NiCE, Fanvue, Box, VIOOH, OnviSource, The Media Trust and more!
    Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications
    Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media
    Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media
    Previous Next
  • Featured Articles
    How to Calculate Customer Lifetime Value Using MarTech for Smarter Growth Decisions in 2026
    How to Calculate Customer Lifetime Value Using MarTech for Smarter Growth Decisions in 2026
    Customer Experience Management Platforms in 2026: How Leading Brands Orchestrate End-to-End CX
    Customer Experience Management Platforms in 2026: How Leading Brands Orchestrate End-to-End CX
    BOE International 2026 Shaping the Future of Event Marketing and Live Experience
    BOE International 2026 Shaping the Future of Event Marketing and Live Experience
    Retail’s Big Show
    NRF 2026: Retail’s Big Show Shaping the Future of Commerce and Innovation
    Conversational AI
    Conversational AI in 2026: How Intelligent Conversations Are Transforming Customer Engagement
    Previous Next
  • Quick Bytes
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
    Wix Unveils Wix Harmony - A Hybrid AI Website Builder Redefining Web Creation
    Wix Unveils Wix Harmony – A Hybrid AI Website Builder Redefining Web Creation
    WorkSpan and Work4Flow Bring AI-Driven CRM Partner Ecosystem Management to ServiceNow
    WorkSpan and Work4Flow Bring AI-Driven CRM Partner Ecosystem Management to ServiceNow
    RainFocus Unveils Nexus to Embed Specialized AI Agents as Event Marketing Teammates
    RainFocus Unveils Nexus to Embed Specialized AI Agents as Event Marketing Teammates
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Metaverse-Creating-Opportunities-for-B2B-Marketing

Metaverse Creating Opportunities for B2B Marketing

9 Min Read
cmofirst > Blog > Marketing > Lucidya and Unifonic Partner for 360-Degree Customer Experience
MarketingNews

Lucidya and Unifonic Partner for 360-Degree Customer Experience

Posted by By CMOFirst Bureau 2 Min Read
A 360-Degree Approach to Customer Experience Now Possible Through Lucidya and Unifonic’s Strategic Partnership 1
Share on
READ NEXT
Mobiquity-Technologies
Mobiquity Technologies and Adfuel Announce Strategic Collaboration to Advance Growth

Leading customer engagement platform, Unifonic, which enables businesses to engage with customers across their lifecycle journey, and AI-powered customer experience management (CXM) platform Lucidya have announced a strategic partnership during a signing ceremony at LEAP.

Through this collaboration, Lucidya’s social listening, AI, and sentiment analysis will integrate with Unifonic’s conversational AI platform to help brands across the region accelerate growth and uplift ROI on marketing efforts. This integration will provide businesses with a comprehensive 360-degree customer experience solution, combining powerful conversational engagement tools with AI-driven insights.

Commenting on the partnership, Abdullah Asiri, Founder and CEO of Lucidya, said, “Joining forces with Unifonic empowers businesses with a unified solution for customer engagement, eliminating fragmentation across multiple providers. By combining Lucidya’s social media insights with Unifonic’s engagement solutions, companies can enhance targeting, improve conversion rates, and gain deeper customer insights to drive business growth. Simply put, this is a one-stop shop for customer engagement and experience.”

Also Read: Afiniti Appoints Jerome Kapelus as Chief Executive Officer

Ahmed Hamdan, CEO of Unifonic, added, “This partnership merges Unifonic’s expertise in conversational AI with Lucidya’s advanced CXM capabilities. While Lucidya strengthens social media engagement through sentiment analysis and social listening, Unifonic enables businesses to engage with customers across channels like WhatsApp, voice, push, and SMS—allowing for personalized and more targeted interactions.”

By streamlining customer engagement through a unified omnichannel solution, optimizing campaign performance with AI-driven targeting, and driving business growth through deep customer insights, this partnership sets a new benchmark in customer experience management.

SOURCE: Globenewswire

Tags: CMOFirst conversational engagement Customer Engagement Customer Experience Management Lucidya Unifonic
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau February 11, 2025
Previous Article Optimizely Named a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines Optimizely Named a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines
Next Article Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing Verve Appoints Grant Gudgel as New Senior Vice President of Marketing

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!
MarketingNews

CMOFirst’s Weekly Roundup: Discover the Most Recent News From NiCE, Fanvue, Box, VIOOH, OnviSource, The Media Trust and more!

4 Min Read
Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications
MarketingNews

Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications

7 Min Read
Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance
MarketingNewsQuick Bytes

Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance

2 Min Read
Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting
MarketingNewsQuick Bytes

Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting

2 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

CMOFirst’s Weekly Roundup: Discover the Most Recent News From NiCE, Fanvue, Box, VIOOH, OnviSource, The Media Trust and more!

Dialpad and TD SYNNEX Forge Global Partnership to Scale Agentic AI Communications

Stensul Unveils Governed Creation™ to Scale Enterprise Marketing Content with Built-In Governance

Bombora and Proximic by Comscore Launch New B2B Predictive Audiences to Transform Contextual Targeting

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by Way Media | All rights reserved | Privacy Policy | GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice