Madhive, the only unified operating system for local media, announced the appointment of industry veteran Michael Kim as Chief Product Officer (CPO). The announcement comes as the company is rapidly expanding both its product suite and client roster, accelerating its mission to unify local advertising infrastructure and scale a future-proof solution for the unique needs of media sellers.
“With the local media landscape evolving rapidly, we’re focused on building the team and technology to lead this transformation,” said Spencer Potts, CEO of Madhive. “Michael will help ensure our platform remains the fastest, most adaptable answer for broadcasters looking to modernize operations, maximize margins, and unlock entirely new revenue streams.”
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Michael Kim brings 25 years of deep expertise driving innovation across programmatic advertising, television, and AI products. He was previously Senior Vice President of Product at Samba TV where he restructured and accelerated the measurement business to drive growth, launching a next-generation cross-channel TV outcomes product powered by AI. Prior to Samba TV, Kim served as Chief Product Officer at Simulmedia, revamping the company’s operating model to focus on incremental reach across linear and programmatic TV. As VP Product at Integral Ad Science, Kim grew programmatic revenue from single-digit millions to approximately $200M and led key M&A efforts, culminating in the company’s 2021 IPO.
“Our north star is empowering broadcasters and local media companies with the scale, simplicity, and speed they need to compete,” said Jim Wilson, President of Madhive. “With Michael on board, we’ll be well positioned to serve today’s operational realities and tomorrow’s opportunities.”
SOURCE: GlobeNewswire