Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo, the Go-To-Market Intelligence platform, announced a strategic partnership to deliver enhanced capabilities across B2B audience planning, prospecting, and marketing attribution. The exclusive collaboration brings together two of the most powerful B2B solutions to give marketing and sales teams a unified, data-driven way to reach the right buyers, deliver highly personalized engagement, and accelerate revenue across the full buyer’s journey.
Madison Logic’s multi-channel activation platform empowers marketers to engage high-value accounts across their most trusted media environments, delivering tailored messages to every member of the buying group to fuel demand. ZoomInfo complements this with precise contact data and AI-driven outreach intelligence that empowers sales teams to take immediate action. Together, the integrated solutions bridge the gap between marketing and sales, helping go-to-market teams work faster, target smarter, and drive more measurable pipelines—with the right message, at the right time, on the right channel.
“This collaboration marks a significant step forward in enabling smarter, more connected B2B marketing,” said Keith Turco, CEO of Madison Logic. “As B2B buying groups grow larger and more complex, closing the consensus gap has become one of the biggest challenges for marketers. Together with ZoomInfo, we’re delivering the intelligence needed for marketing and sales teams to identify the full buying committee, engage each member with relevance, and measure what’s driving true influence.”
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Through this exclusive partnership, joint customers will benefit from:
- Advanced audience planning powered by enriched data sets and shared insights across both platforms.
- Real-time prospecting workflows that leverage engagement data to inform when and how to connect with buying committee members.
- Unifying media strategies by combining paid and owned channel efforts to reach buyers faster and drive better results.
“Too many B2B teams are still stuck trying to connect the dots between marketing activity and sales results,” said Elliot Smith, Vice President of Partnerships at ZoomInfo. “By unifying intent, data, and activation into one connected workflow, we’re helping companies eliminate the handoff friction, engage the full buying group with precision, and move from signal to revenue faster than ever before.”
SOURCE: PRWeb