Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search engine marketing, social media, lead gen and more – to help amplify and ensure results for clients based on their business goals.
Matter’s media team has seen substantial growth over the past year as demand for integrated media programs – leveraging broad-ranging tactics from digital to traditional media – has increased. The team has added new clients across key industries including healthcare, technology, consumer and retail, which have enjoyed continued success in meeting their marketing and business goals through integrated media programs.
“Matter’s paid media team has consistently delivered positive performance to our marketing program,” said Ashlye Bradford, Marketing Director at Parsec. “Their specialized expertise in areas such as account-based marketing, social media, and search engine marketing ensure that we remain competitive in these business-critical domains.”
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Tress is an accomplished marketing leader with over 20 years of proven success delivering innovative brand moments, implementing modernized marketing approaches and executing paid media strategies that expand bottom-line results. Before joining Matter, he worked on notable ad campaigns for household brands including IKEA, Burger King, Miller Lite and Domino’s Pizza.
“Jonathan’s leadership and expertise has been instrumental in helping ensure clients meet their marketing goals,” said Mandy Mladenoff, President of Matter. “We’re seeing companies expand the use of integrated media strategies within their marketing mixes to deliver on these critical revenue and marketing goals. Our clients operate in highly competitive spaces with narrowing margins and media programs help ensure they remain market leaders.”
SOURCE: BusinessWire