MediaLink, the leading consulting firm serving the media and marketing industries, announced Emma Mondolino as EVP, Head of Marketing. Mondolino will be based in New York, reporting to Chief Business Officer Martin Rothman.
In the newly-created role, Mondolino will establish and oversee an in-house marketing function that will further elevate the company’s expertise and understanding of the market.
“Emma has a distinguished history of building collaborative teams at fast-growing companies that can bridge sales and marketing, create award-winning campaigns, and drive results. She’s the ideal candidate to build this function for us,” said Rothman.
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Prior to MediaLink, Mondolino served as Head of Nextdoor CREATE, Nextdoor’s business marketing & brand strategy team. Earlier in her career, she was an inaugural member of Twitter’s brand strategy team and worked on Pinterest’s marketing and sales teams. Her strategic campaign work has garnered numerous accolades, including being honored among the “2023 Top Women in AdTech.” Mondolino is involved with a variety of industry, academic and start-up advisory boards, including those of the IAB B2B Marketing Council, GWI, University of California, Irvine and Atmosfy.
“MediaLink has the absolute best of the industry helping the C-suite see around corners, bringing innovation to their business and staying ahead of the curve. I’m tremendously excited to bring MediaLink to the forefront with focused marketing efforts for the firm’s brand, highlighting its unique value and expertise,” said Mondolino.
A significant focus of Mondolino’s work will be on awareness of MediaLink’s advisory offerings, which include:
- Marketing Transformation, advising global, Fortune 500 marketers on revamping their operational structures, modernizing their marketing organizations, and engaging in agency reviews and partnership ecosystem design.
- Retail Media Advisory, transforming retailers’ and other companies’ offerings to become sophisticated media sellers to brands.
- Growth Strategy for media, entertainment and technology companies, advising them on their approach to sales and revenue, corporate and business unit strategy, portfolio and M&A advisory, global expansion and organizational design.
- Private Equity Advisory, advising both private equity firms and strategic buyers interested in entertainment, media and technology assets through all phases of the investment lifecycle.
- Data & Technology Solutions (DTS), assessing brands’ and media companies’ technology stacks and recommending and implementing data-driven operational plans and partnerships for them.
- Leadership & Industry Marketing (LIM), elevating companies’ and C-level executives’ industry profiles by showing up at the right places with a unique and compelling narrative.
SOURCE: BusinessWire