MediaRadar, the industry-leading marketing intelligence platform, announced a significant expansion of its capabilities across traditional and streaming TV, online display, and video advertising through the integration of Vivvix. This integration enhances MediaRadar’s solutions for brands, agencies, publishers, and platforms with expansive data and insights across the linear and digital media world.
The new capabilities span key marketing intelligence use cases including:
- Competitive Intelligence to gain a significant competitive edge with a total view of brand and category marketing moves and share of voice.
- Commercial Intelligence to know and reach the right prospects at the right time with always-on insights into brand investment.
- Creative Intelligence to stay ahead of the latest ad creative, product launches, and brand campaign trends.
- Market Intelligence to identify trends driving industry growth with a clear view of brand and category spend across channels.
As part of this release, MediaRadar is bringing a variety of innovations to enable brands and agencies to develop more competitive campaign, media, and creative strategies to improve marketing performance.
- Expanded streaming TV spend measurement to cover 4x more advertisers across the full video-on-demand universe (AVOD), including the television glass.
- Increased streaming TV coverage to include Netflix in addition to YouTube, Hulu, Disney+, Paramount+, Max, Tubi, Pluto, and Peacock.
- Accelerated final linear-TV spend measurement up to 3x faster than the top TV measurement providers, which often take 60-90 days to report. This includes enhanced ad creative and campaign tracking across broadcast, cable, syndicated, spot, and local vs. national TV.
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Additionally, MediaRadar is releasing a variety of additional innovations that enable publishers and platforms to compete effectively for national and local advertising.
- Expanded TV measurement across 150 national channels covering broadcast, cable, and syndicated TV.
- Launched local spot TV coverage across 950 English-Language stations and 100 Spanish-speaking stations in 210 major DMAs.
- Rolled out local radio coverage across 825 stations in the top 45 radio markets.
- Incorporated traditional and digital out-of-home (OOH) measurement across 200 U.S. markets.
“The MediaRadar platform’s core strength is connecting the advertising ecosystem with unparalleled data and insights,” stated Tejas Desai, Chief Product and Technology Officer. “Our enhanced Streaming TV capability creates a true video-everywhere solution. These improvements, along with others across linear and digital media, enable us to better manage the omnichannel advertising use cases of our clients.”
All of this follows MediaRadar’s recently announced innovations in AI, and its deeper digital coverage across online display, video, and social media channels including:
- AI Outreach Writer: A new AI solution for publishers and platforms that generates personalized sales sequences and marketing programs infused with deep advertising intelligence recommendations for clients and prospects.
- Local insights for digital and video media, which adds 8.5x more local digital display and video advertisers across 210 DMAs.
- Social media coverage across Facebook, Instagram, Snapchat, TikTok and X.
“We’re innovating to become the premier marketing intelligence platform for the advertising ecosystem’s future,” MediaRadar CEO Matt Krepsik explained. “This future will enable our clients to gain real competitive advantage in a media landscape marked by increasing competition and video-everywhere ad strategies that leverage the power of sight, sound, and motion.”
Source: MediaRadar