MessageGears, the leading cross-channel engagement platform for large consumer brands, announced Elizabeth Weddle, director of product marketing, will speak at the Association for National Advertisers’ (ANA) Marketing Technology Conference for Marketers next week in Orlando.
“Enterprise marketers face a variety of challenges every single day when it comes to building, executing and measuring successful marketing campaigns,” said Weddle. “Many marketing technology solutions require compromise and introduce significant inefficiencies that cost organizations time and money, as well as expose companies to security risks when it comes to data management and hygiene.”
Weddle’s session will focus on helping enterprise organizations untangle marketing technology challenges, including internal roadblocks caused by marketing technology, inefficient workarounds, and cybersecurity risks associated with copying customer data to multiple platforms.
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The 2024 ANA Marketing Technology for Marketers Conference will explore how emerging capabilities like generative AI, composability, and low code/no code are being used to create brilliant customer experiences more efficiently and effectively. The conference includes a panel of cross-functional industry experts discussing how leading brands are leveraging data and technology to enable some of the world’s most innovative marketing programs to exceed their business objectives.
SOURCE: PRWeb