MessageGears, the leading data activation and engagement platform for enterprise brands, announced a partnership with Smartling, the leader in digital content translation and localization. MessageGears and Smartling joined forces to integrate Smartling’s LanguageAITM technology into MessageGears’ platform to streamline email localization and content personalization across multiple markets at Vimeo’s request.
“Vimeo prides itself on creating a great brand experience – and that starts by engaging with our customers in their own language,” said Charlie Ungaschick, CMO of Vimeo. “By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base and use real-time insights to optimize performance.”
MessageGears provides a warehouse-native customer engagement platform built for enterprise brands, and Smartling uses AI and machine learning to simplify translation workflows and deliver translation quality at scale.
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Key features of the integration include:
- Translation and localization: Translate and localize billions of words into more than 450 languages.
- Easy submission: Submit email templates for translation from the MessageGears platform directly to Smartling, select supported languages, and track the translation status. Localized content is automatically imported from Smartling into MessageGears when it’s ready.
- Enhanced testing: Preview localized content, send test emails in all translated languages, and receive notifications for each locale. MessageGears links each recipient’s locale to the localized content, ensuring contacts always receive emails in their preferred language.
“We’re thrilled to better serve Vimeo by offering Smartling’s AI translation natively in our email builder,” said Taylor Jones, Chief Customer Officer at MessageGears. “They’re leading the charge when it comes to creating customer experiences that are uniquely engaging and valuable to millions of individual consumers. It’s inspiring to see their commitment to innovation in customer engagement, and we look forward to helping them execute and exceed their goals.”
While the partnership was spurred by Vimeo’s request, the Smartling integration is now available to all MessageGears customers.
“This is a great partnership with MessageGears that will help enterprise brands quickly and easily communicate with their global customers in their local languages,” said Aisling Nolan, VP of Customer Success at Smartling. “The ability to create remarkable marketing campaigns that can quickly and easily be adapted for a worldwide audience opens the door to unlimited possibility for our shared customers.”
Enterprises like Vimeo, Expedia, Chewy, and KAYAK leverage MessageGears to engage customers at the best moment across channels at all stages of the buyer’s journey.
SOURCE: Businesswire