MiQ has revealed the takeover of Rocket Lab, which is a logical step to strengthen their mobile in-app skills and to help them grow faster in high potential markets. This acquisition allows MiQ to combine Rocket Lab’s exceptional app growth skills with their own omnichannel programmatic offering and hence, give advertisers a wide-ranging, complete solution for all media channels.
Following this combination, MiQ will use the Rocket Lab’s advanced in-app performance capabilities as one of the main elements of their product line. Not only this, but it will also give a boost to their omnichannel strategy and Sigma (their AI-driven operating system) will get a significant upgrade as it gets new and very useful mobile and regional data in its already vast ecosystem of 700 trillion+ signals. It is the combined features that can help craft more accurate, performance-oriented tactics that are in line with the current mobile-first consumer environment.
This move comes after the recent acquisition by MiQ of Adsmovil, which together with this new one, will help MiQ to become the top independent programmatic media partner in Latin America. Actions like these demonstrate how seriously MiQ commits to its global expansion and the initiatives to establish deeper presence in fast growing markets that are primarily fueled by the rapidly increasing use of mobile devices.
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Rocket Lab is giving a major appearance in main Latin American markets, such as Argentina Brazil Mexico, and Uruguay, along with deep experience in large-scale user acquisition and engagement. Combining these capabilities with MiQ’s worldwide infrastructure, the partnership intends to present improved results to marketers looking for scalable and measurable growth.
MiQ clients will have the opportunity to use Rocket Lab’s app growth solutions. Meanwhile, Rocket Lab will take advantage of MiQ‘s worldwide network to grow in fast-developing regions, especially in the APAC area.
“This acquisition is a strategic step forward in our commitment to helping clients accelerate customer acquisition through smarter, data-driven marketing,” said Gurman Hundal, Co-Founder and Global CEO, MiQ. “By giving global brands and agencies access to our first mobile-app offering through Rocket Lab’s AI capabilities, we’ll deliver better performance that will continue to strengthen over time. With Rocket Lab’s expertise, we can offer even more tailored solutions that drive real business outcomes, ensuring our clients stay ahead in an increasingly mobile and connected world. We will use Rocket Lab‘s rich data and capabilities to unlock powerful new insights — especially for those looking to grow in dynamic markets across Latin America and Asia.”
“Combining our mobile strategy with MiQ’s AI-powered technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multisolutions ecosystem and accelerating how brands scale their apps globally,” said Juan Echavarria Coll, Founder and CEO of Rocket Lab.
Following the acquisition, Rocket Lab will continue to operate as an independent business unit under MiQ’s ownership, with Juan Echavarria Coll remaining in his role as CEO. The structure of both organizations will remain unchanged, ensuring continuity for clients, partners, and employees.